What’s the initial objective of a cold call or your prospecting and new business development efforts? Rather than focusing all of your energy on making the sale, first determine if there’s a good fit between you, your prospect, and what you are selling.

Instead of feeling that the intention of prospecting is to get a sale, provide a demonstration, submit a proposal, or schedule an appointment, the initial intention of prospecting is to determine if there’s a fit worth pursuing.

While this may sound a bit strange, closing the sale and earning the business of a prospect is not your initial goal. Instead, your primary objective is to determine whether you and your prospect are a good fit.

Take a moment and think about how this change in your attitude and mindset would change your cold calling approach as well as your experience.

While your traditional approach may be to produce a measurable result, now your primary objective is to discover whether you and your prospect are a good match and if this relationship is worth moving to the next stage of your selling process. If you feel that you constantly have to push the sales process forward, you’re not taking into consideration that the prospect may simply not be ready, let alone may not be a good fit for what you are selling. Pushing the sales process forward before a prospect is ready only creates pressure for the both of you, fostering an unhealthy relationship from the start.

By changing your thinking and your approach, you’ll now be able to focus your energy and precious time on the right prospects who are more inclined to buy from you, rather than wasting your time sending out proposals and following up with people who you have no business following up with in the first place. Filling your sales funnel with unqualified prospects does nothing for you other than cost you time when you spend it on people who are simply not a good fit for you or your product and service.

Here’s a clip produced by CanDoGo.com on how you can make this critical shift in your thinking which will result in more selling opportunities and less cold calling reluctance.

Think about the intention or the end result of your prospecting efforts. Rather than focusing all of your energy on making the sale, first determine if there’s a good fit between you, your prospect, and what you are selling.

Instead of feeling that the intention of prospecting is to get a sale, provide a demonstration, submit a proposal, or schedule an appointment, the initial intention of prospecting is to determine if there’s a fit worth pursuing.

While this may sound a bit strange, closing the sale and earning the business of a prospect is not your initial goal. Instead, your primary objective is to determine whether you and your prospect are a good fit.

Here’s a video I did on cold calling that I recently produced with a great new company I’d like to introduce to you that’s offering some free and valuable advice to home businesses and career minded professionals. That company is Home Business Brains. Click on the “read more” link below for the video.

Homebusinessbrains.com offers a complete spectrum of small business information, designed to move you through a step by step process that will help you implement key strategies to build a successful business.

I volunteered my time to be part of this small business expert community which truly serves small business owners and entrepreneurs, whether starting out or already up and running.

The amazing part of HomeBusinessBrains.com is all the experts volunteered their time to give real-world use-it-today information, at a time where it’s never been more important to be of service to our communities.

Right now HomeBusinessBrains.com is offering a Free Sneak Preview with over 100 videos of leading small business experts… Including me. Over 65 Small Business Content Subjects with Complete Information You Can Use today!

To support them in their launch, I’ll be sharing a sneak peak to several videos that I did with them over the next week. So sit back, tune in and enjoy! I look forward to your comments and hearing how these videos have motivated you to achieve better results today.

You can check out more of my videos at this first of its kind Multi-Media Educational Hub for Small Business Entrepreneurs here or click above to start watching today’s feature video that I did for them.

I received the following question from a salesperson the other day who was struggling when it came to qualifying his prospects during a cold call. He was looking for an effective way to best qualify his prospects and how to avoid wasting time when meeting with the wrong ones. What follows is his initial inquiry and my response, which I felt important enough to share with you, as many salespeople seem to be struggling with this very issue today.

That is, “When cold calling, exactly how much initial qualification is enough before determining the next step in my selling process? Do I do all of my qualification up front on the phone before scheduling a face to face meeting or do I wait until I meet with the prospect and then conduct a more robust needs analysis? How do I make this determination?”

Here’s the email I received:

“Hello Mr. Rosen,
I am a salesperson selling health insurance who is currently working on my sales system. My target market is owners of small businesses. I call them and set appointments from telemarketing leads. I have a script in which I use to set the appointment and qualify them, before meeting them face-to-face. I’d be curious to know what strategy you feel is best regarding my two approaches below.

First Approach: Do minimal questioning and qualification and just set the appointment. Then at the appointment, conduct a fact finder to find out their situation and what they like or don’t about their current health insurance plan. Then, set another appointment and come back with a proposal and recommendations. I will pre-close them on the first visit.

Or is this a better this way?

Second Approach: Call and qualify them and ask them all the questions over the phone to find out their current situation on this initial phone call. Then, I will bring the proposal to the first face to face appointment, recap what we discussed over the phone, explain the plan and try and make the sale. Pretty much try and make the sale on the first face to face visit.”

Here was my response:

The answer is – BOTH. There’s always a minimal amount of non negotiable qualification that must be done before meeting with a prospect. Then, when determining how much deeper you can go in your qualification, depending upon the situation it could go either way, so let the customer decide.

The IDEAL scenario is the second one you mapped out. And it’s all in the spirit of saving you your precious and limited time following up and meeting with people who you shouldn’t be meeting with in the first place. The cost of meeting with unqualified people is compounded exponentially because you’re not only meeting with the wrong prospects but you’re now losing time that you could have invested meeting with the right ones – the ones that your competition is meeting with.

Of course, there are those situations where the prospect simply doesn’t have the time nor desire to answer all of your questions during an initial phone call and at that point, it’s going to be a judgment call on your part. So, to minimize the risk of meeting with the wrong prospects and maximize your time when meeting with the qualified ones, what I would recommend is making a list of the non-negotiable qualifying questions that must always be asked, regardless of the situation, so that you get a baseline understanding whether or not this person is even a candidate for your product or service.

Here’s a great way to handle how much qualifying you can do over the phone and how to do it in a way that would encourage the prospect to spend more time with you during this initial telephone conversation.

Simply put, let the prospect decide. After all, people want to save as much time as possible and would appreciate any opportunity to be more efficient when it comes to leveraging their time. That said, the next time you speak with a prospect over the phone, use the following approach during your initial needs analysis/qualification process.

After asking them a couple of preliminary, non negotiable questions, deliver the following message.

“Mr./Mrs. Prospect, I know you’re busy and I want to respect your time. That said, I want to share two options with you that would save you some time when deciding what solution is best for you and whether or not there’s even a fit here. We could schedule a time where I can visit with you to learn more about your business and your objectives and then at that time, schedule another meeting where we could discuss my proposed solution, or, to speed up this process and avoid scheduling another meeting, we can continue our conversation now on the phone so that at the end of this conversation, you would have a very good sense as to whether or not I can deliver more value than your current solution is providing you and if it even makes sense for us to meet face to face in the first place. Which option would work better for you at this time?”

When you give people a choice and share with them the benefit of investing a little more time with you on the phone, you’ll find that your prospects are much more willing to do so. And if you’re saying that your prospects are, “too busy to spend more time with me” or “this won’t work in my industry,” I would challenge you to re-think whether or not this is truly your prospect’s objection or a costly assumption that you’ve created in your own mind. If this new marketplace has changed the way we sell and engage with our prospects, then the old rules of how we qualify and set appointments with our prospects much be challenged as well.

This win – win saves both you and the prospect time, while ensuring that you’re meeting with more of the right prospects.

Listen to this podcast here.

You get to your office, sit down at your desk and open up your calendar. A concerned look sweeps over your face. “Only one appointment this week.” You look at your pipeline and get that squirmy feeling inside your gut, as you realize your pipeline is not as full as it used to be. You’re wondering where you’re going to find your next prospect.

The uncertainty begins to sweep over you. The stress starts creeping into your body, for you realize you can’t keep procrastinating making the cold calls you need to in order to book more appointments with key decision makers.

Does this situation sound familiar? As you might imagine, I’ve been getting a high volume of calls from sales managers and their salespeople struggling to meet their sales goals.

After investing several hours cold calling, this experience can leave you feeling depleted, frustrated and annoyed. You don’t understand why you’re unable to set the appointments with the prospects who you know you can help and therefore need to meet with. You ask yourself, “Why won’t they talk to me? I know I can help them. If only they’d give me some time on the phone.”

In desperation, you cry out, “This cold calling thing doesn’t work for me! What else can I do to schedule meetings with more qualified prospects who can buy from me?”

In this podcast, I paint a visual of the typical scenario being played out through the eyes of a salesperson; one that you may be intimately familiar with, while addressing the question, “Is cold calling really dead?”

You can tune in and listen to this podcast here.

NOTE: Given this page is updated often, this podcast may not be listed as the most current one on the top of the list of podcasts.

Side note: Over the last year, my cold calling book has been gaining a renewed popularity as competition increases and the need to find more qualified prospects to fill your pipeline intensifies. So, if you’re ready to develop a permission based prospecting system then check it out here.

Listen to this podcast here.

Enough theory for a moment. People need answers; granular, tactical, “How do I do this the right way and what do I say when I finally connect with a prospect when cold calling?” type of answers.

Those proactive souls who happen to cold call me and reach me live in an attempt to generate another prospects to fill up their rapidly drying pipeline certainly deserve the acknowledgment for putting forth the effort.

Unfortunately, with the opening statements and cold calling approaches that I’m hearing, their effort is more of an exercise in futility. Simply, they aren’t well crafted and are far from compelling or unique, and as such, these salespeople are doomed to have to make far too many calls where their success is often limited to finding that one prospect who’s simply ready and willing to talk to them regardless of how poor their approach may be; the proverbial low hanging fruit. (After all, even a blind squirrel is destined to find a nut every once and a while.) This strategy of stumbling onto a qualified prospect is far too time consuming of an activity to often make it worth your while.

In this podcast, I share one proven and powerful example of the type of opening statement and cold calling approach you can create that’s sure to generate more qualified prospects for you. Becoming more strategic and effective when cold calling will yield more measurable results making fewer calls by leveraging every conversation you have.

This example was one that a cost reduction company used when calling on the C suite of prospects, such as the controller or CFO.

You can tune in and listen to this podcast here.

NOTE: Given this page is updated often, this podcast may not be listed as the most current one on the top of the list of podcasts.

“Are salespeople asking their prospects the wrong questions?” As I mentioned in my last post, this was a conversation that came up while being interviewed by Geoffrey James for an article he was writing for Selling Power magazine on what managers need to do to effectively coach their sales team when cold calling.

The answer to this question? Well, it’s actually yes and no. Yes, many salespeople are asking good questions that help uncover whether or not the prospect is a fit for the product or service they are selling. Conversely, many are asking the wrong questions that drive the prospect away from you, rather than move them closer to a sale.

The real universal gap that I see after coaching and training thousands of salespeople, regardless of industry or profession, is the set of deeper qualifying and disqualifying questions that need to be asked, which simply aren’t. These are the questions that go beyond uncovering the more obvious criteria that may determine whether or not the person is indeed a likely candidate for your solution, product or service. I’m referring to the tougher questions salespeople are more reluctant to explore that uncover the prospect’s underlying thinking, the real decision makers involved as well as the decision making process that goes on behind the scenes which most salespeople are unaware of.

Instead, these salespeople operate under a cloak of ambiguity and false hope. Because they don’t have all the data they need that would determine whether or not the selling opportunity is authentic, many wind up investing their time and energy on moving the wrong prospects through their selling cycle.

Now the cost to the salesperson and the company is exponential; lost time spent on the wrong prospects x time not invested uncovering the truly qualified ones.

If you are often left in a state of shock when you lose a sale you thought you had, never hear back from a certain prospect who you thought was great fit or if you’re spending your time guessing, hypothesizing, wondering and justifying why a prospect fell into the growing abyss of lost selling opportunities and stalled sales, I can guarantee you this; it’s because you’re not asking the deeper questions that need to be asked.

Download this ebook for free here.

Our new marketplace requires new strategies and a new way of thinking in order to achieve more and thrive. Here, you can access these new resources I developed specifically for salespeople and sales managers to attract more prospects, boost your sales faster and coach your sales team into sales champions so they can close more sales today.

Here’s the second in a series of new resources and ebooks I’m giving away.

The Seven Types of Prospectors

What kind of prospector are you? Although developing a unique, personalized approach to prospecting is encouraged, there are some pitfalls to be aware of and some communication styles to abandon that you may not even be aware of which will sabotage your prospecting efforts. Use this guide to uncover which of the seven types of prospectors you most closely resemble and what you can do to adjust your prospecting approach and communication style for maximum impact.

Download this ebook for free here.

Lately, I’ve been getting a high volume of calls from sales managers and their salespeople struggling to meet their sales goals. So, let me paint you a visual of the typical scenario being played out through the eyes of a salesperson; one that you may be intimately familiar with.

You’re on your way to work and during your commute, you’re thinking about what you hope to accomplish that day.

You get to your office, sit down at your desk and open up your calendar. A concerned look sweeps over your face. “Only one appointment this week.”

You look at your pipeline and get that squirmy feeling inside your gut, as you realize your pipeline is not as full as it used to be. You’re wondering where you’re going to find your next prospect.

The uncertainty begins to sweep over you. The stress starts creeping into your body, for you realize you can’t keep procrastinating making the cold calls you need to in order to book more appointments with key decision makers.

You remember what your boss told you. “Your funnel is drying up,” he says. “You’ve got to get on the phone and make more calls to your existing clients and to new prospects if you want to meet your goals.”

“Okay I can do this,” you tell yourself.

You find some people to call.

You take a deep breath and start dialing their number. “C’mon just answer the phone,” you say to yourself.

“Voice mail.” You don’t leave a message because you never get your calls returned anyway.

You dial the second number on you call list. Someone answers the phone and you hear, “Mrs. Johnson’s office, how can I help you?”

“Great, another gatekeeper,” you mutter to yourself. You’re actually caught off guard that a live person answered your call. Thirty seconds later, after your valiant, yet ineffective attempt to connect with your prospect, you hear a pleasant but well trained, “No thank you. We’re not interested.” You’re off the phone with the gatekeeper in less than one minute, as she’s been conditioned not to take unsolicited calls, especially cold calls.

You dial the third and fourth number. No luck. “More gatekeepers,” you say. “Why can’t I get past them?” you ask yourself. You start questioning if luck is actually what you really need or if there is more to cold calling than you originally thought.

“Okay one more shot.” You push yourself to dial the fifth number on your call list.

Someone picks up. Shockingly, it’s the prospect! Maybe you’ll get ‘lucky.’ And knowing that you need to open up this call with something gripping and compelling to grab this prospect’s attention to the point where they stop what they’re doing and want to engage in a conversation with you, you say, “Um, Hi. Mr. Smith? Uh, this is Chris from ABC logistics. How are you today?”

“Busy!” he says. And with that, he hangs up the phone.

Now, you’re depleted, frustrated and annoyed. You don’t understand why you’re unable to set the appointments with the prospects who you know you can help and therefore need to meet with. In a discouraging tone, you ask yourself, “Why won’t they talk to me? I know I can help them. If only they’d give me some time on the phone.”

You feel you’ve just wasted three hours of your day that you’ll never get back. In desperation, you cry out, “This cold calling thing doesn’t work for me! What else can I do to schedule meetings with more qualified prospects who can buy from me?”

And that’s when you ask yourself this toxic question which is often followed with a ‘yes’ that feeds the justification of your performance. “Is cold calling really dead?”

No, I did not have a hidden webcam secretly installed in your office, in case you’re wondering how I’ve been able to paint such a vivid picture that so closely resembles what you may be experiencing yourself. If anything, take some comfort in knowing that you are not alone and you can do something about it.

So, what is the answer? Is cold calling really dead? The answer is a resound, “Not even close.” Therefore, do not abandon cold calling! Cold calling is far from dead and I see evidence of this every day. After all, a majority of all Fortune 500 companies utilize some form of telephone prospecting every day.

Sure, I realize for many people cold calling and prospecting ranks right up there with getting their teeth pulled without the gas.

However, as an executive sales coach who has coached and trained thousands of salespeople over the years, here’s what I’ve learned very early on. It’s not that cold calling doesn’t work. Cold calling works fabulously well. It’s the way you’re cold calling that doesn’t work. In other words, consider that it’s more about your approach and cold calling strategy; what you say and how you say it – that is ineffective and what your prospects are unresponsive to.

So be careful. Most people who feel cold calling doesn’t work in actuality, have learned the wrong lesson.

For example, if I asked you to go outside and dig a ten foot deep hole with a spoon, do you learn the lesson, “Well, I guess I can’t dig holes very well” or is the real lesson; “If I had the right tools I would have been able to accomplish this goal faster, with less effort.” You see, it’s all about the tools you’re using when cold calling. Even if you handed Tiger Woods, one of the greatest golfers of all time, a pair of lefty clubs, while he still may outperform most golfers he would not be able to operate at his best, at the pinnacle of his potential, simply because he’s using the wrong tools. The same philosophy applies to your career and to cold calling.

Most salespeople sound exactly the same as every other person when calling on the same prospect, rather than develop their unique and compelling message that grabs someone’s ear to the point where they are interested in what you have to say. Why should a prospect want to hear the same approach time and time again? How can that possibly distinguish you?

So if you’re not getting the results you need, instead of abandoning a proven selling strategy, it’s time to upgrade your cold calling and follow up system. With a strong prospecting and cold calling model that is mapped out step by step; which also includes the compelling opening statement you need, the reasons why someone should listen to you in the first place (rather than opening up a call by asking for an appointment, demo, proposal, etc.), well crafted questions to determine if there’s even a fit between you and your prospect, as well as a strong voice mail and follow up strategy, you will see what a competitive edge “cold calling” can give you.

Side note: Over the last year, my cold calling book has been gaining more popularity as competition increases and the need to find more qualified prospects to fill your pipeline intensifies. So, if you’re ready to develop a permission based prospecting system that will enable you:

Here’s the link to Amazon to read all the five star reviews or you can go to my website here to learn more about this book.

“What do I need to accomplish in the first few minutes of every cold call I make?” “What’s my overall objective of a cold call?” These questions rank up there as two of the top questions I’m asked. If you’ve been following my last few posts, I’ve been hyper-focused on the importance of sales benchmarking and identifying best practices.

In the spirit of simplicity, there are actually five core objectives during a prospecting conversation which I’ve listed below.

That’s it! Now ask yourself, does your system achieve these five core objectives?
 

Listen to the full podcast here

In this week’s podcast I discuss the difference between prequalifying and prejudging your prospects and clients. This is a critical distinction to get because if you’re prejudging them, you’re already creating a self imposed barrier to more sales and creating more selling opportunities.

To permanently eliminate any confusion, lets draw a distinction between what it means to pre-qualify and pre-judge someone such as a prospect. If you read my cold calling book, you know that I’m a strong advocate of pre-qualifying anyone before you invest your very limited and precious time in meeting with or speaking with them.

Conversely, pre-judging someone is something you do that shows up in the filter or barrier you have in your listening.

Here’s another way to distinguish between the two. When you are pre-qualifying someone you are arriving at a conclusion that determines whether or not there’s a fit worth pursuing based on a defined set of criteria you uncover through the use of well crafted questions.

Pre-judging said simply, is all about you. Here, you are relying on your faulty and costly assumptions, thoughts and beliefs to determine their needs and whether or not this prospect will potentially buy from you.

When you pre-judge someone you’re making assumptions about them before you ask any questions or uncover any facts.

When you pre-qualify someone, you’re asking questions to uncover their unique and specific needs without making any assumptions so that you can determine very quickly if there is in fact, an authentic fit worth pursuing.

Listen to the full podcast here.

Concerned about how to find new and profitable prospects to develop and maintain your customer base? Then stop stressing over how to do it and attend this live, 60-minute Audio Conference that I’m delivering in two weeks and learn how to cold call and prospect like a sales champion. Below are the details.

TITLE: Win More Prospects Today: Dramatically Increase Your Selling Opportunities to Boost Your Sales

DATE: Thursday, April 30, 2009

TIME: 1:00-2:00 p.m. EASTERN STANDARD TIME

LOCATION: Your Phone

PRESENTER: Keith Rosen

Click here for more information or to register now for this exciting event or call 800-964-6033.

SUMMARY
Prospecting in this tough economy can leave salespeople banging their heads against their desks. However, finding new and profitable business has never been so important. You must find new prospects and develop great relationships today so you and your company will be thriving and well positioned in your industry when the economy turns around.

Join us for this 60-minute conference where you and your colleagues will get the tools to:

• Learn lead generating ideas to keep your pipeline filled all year
• How to get past the toughest gatekeepers and straight to the decision maker
• Follow up strategies that grab attention without the pestering
• Ways to handle “I’m not Interested” – Overcome any objection

PROGRAM BENEFITS
This practical 60-minute, audio conference will provide you and your colleagues with the skills needed to prospect effectively and efficiently over the telephone to increase sales and boost revenue.

PROGRAM HIGHLIGHTS
How to Make the Gatekeeper & Voice Mails Your Ally
• Learn what to say to get you in the door – and get your calls returned
• How to build instant rapport with gatekeepers – get them on your side
• Must know fatal cold calling mistakes every salesperson makes

Heat up Your Cold Call & Pump Up Your Prospecting
• How to find customers who ARE buying and avoid ones who aren’t
• Learn opening statements that will keep prospects from hanging up
• Successfully overcome your fear of cold calling. (It doesn’t have to be painful!)

Understand Your Most Valuable Proposition
• Increase sales opportunities with crafted prospecting templates
• How to ask the right questions- get the prospect to reveal their pain
• Be aware of words that work & words that destroy selling opportunities

Click here for more information or to register now for this exciting event or call 800-964-6033.

Hosted by Progressive Business Publications, a leader in fast-read actionable advice on workplace issues, the audio conference gives you the opportunity to add immediate, impact to your prospecting efforts in a manner that is:

FAST - No wasted time here. Get right to the heart of the matter in a 1-hour block designed to easily fit into your busy schedule.

CONVENIENT - No airlines. No travel. No time out of the office. Listen from the comfort and convenience of your desk.

EASY - A telephone is all the equipment you need. Just dial in, punch in your access code, and you’re in. That’s it. Follow along with the audio conference handout that will be provided in advance.

ACTIONABLE - Our audio conferences provide money-saving tactics you can start using right when you hang up the phone.

IDEAL FOR MULTIPLE LISTENERS - Use a speakerphone and as many people as you want can listen in – at no extra cost to you. Many professionals use these sessions as a cost-efficient, time-efficient means of training supervisors, managers, and staff and reinforcing key issues in a fresh new manner that they will remember and act on.

AFFORDABLE - Priced at $199, it is a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.

Click here for more information or to register now for this exciting event or call 800-964-6033.

Refine Your New Business Development Strategy to Win New Business

Use this checklist here

Do you prospect effortlessly and have a steady flow of new business? We all need more selling opportunities. To find them, we need to connect with more qualified prospects.

Sometimes new isn’t always better. Here’s an incredible tool I created years ago when I came out with my cold calling book. I’ve used this countless times to help coach salespeople and companies to develop and fine tune their cold calling approach and strategy to schedule more appointments with the right decision makers that will accelerate your selling cycle and ultimately close more sales.

Managers love this checklist because they can leverage this as a tool to help coach their salespeople and uncover the more elusive gaps in their follow up, warm calling or cold calling approach. Remember, coach the process, not the result.

Use this appointment setting and new business development checklist to discover what it takes to cold call or prospect like a pro and see if you’re set up for success or failure. The Prospecting and Cold Calling Tune Up is a checklist that contains all of the components needed to develop a masterful prospecting and follow up system that’s been proven to bring in new business, fast.

If your prospecting system does not contain the listed components, then you can find everything you need to develop a masterful prospecting system by clicking here.

This prospecting and cold calling checklist will help you identify what you need to refine or develop in your approach to retrain more customers and get into bigger accounts, set up more qualified appointments with decision makers all the way up the C-Level chain to the CEO, get more voice mails returned, set up a step by step prospecting and cold calling strategy that works, close more sales and help your salespeople fill their sales funnel with more qualified prospects.

Make it rain more than ever before. Adopt to the new rules of engagement and win in today’s economy. Tune up your approach here.

Many of the strategies that we engage in today, whether in our thinking as well as in our actions, are often counterintuitive to what we may believe would be the solution to achieving our goals and objectives; especially as it relates to cold calling and prospecting for new business.

Here’s a sample of the top paradoxes of prospecting that make prospecting so challenging. However, once these paradoxes are woven into your thinking, you’ll notice how these contradictions will provide you with a competitive edge that no other marketing piece, feature or benefit of your product or service could even come close to.

Lets face it. You and I both know that the ultimate objective of your prospecting efforts is to sell more and boost your income. However, to achieve this goal, it’s just not where you are going to focus your energy and thoughts.

If you can understand and embrace these paradoxes, you now have the opportunity to respond to each prospect in a healthier, more productive, and more enjoyable way.

Quite often when we think of qualifying a prospect, we believe this process to occur earlier on in the relationship. However, the qualifying process can take on many forms. Here are three different strategies you can incorporate into your prospecting efforts as it relates to qualifying your prospects at a much deeper and more rewarding level. You’ll notice new selling opportunities right in front of you that you never knew existed before.

#1 – Learn from Each Call – Conduct Valuable Research

For those calls where you feel you’ve given it your best effort and you’re just not getting anywhere:

“I do apologize for the intrusion as well as my approach. I can understand how people are a bit skeptical of a cold call. Quite frankly, so would I. May I ask, when making a decision on what [venders to choose, products to buy, services to use], how do you go about gathering your information? This way, if I ever get a second chance to speak with you, I can honor your decision making process and hopefully connect with you in a way that you are more comfortable.”

OR

“What would have made you more receptive to my call today?”

#2 – Prospect Your Prospects

For those prospects who may simply not be a fit, yet may know people who are:

“Mr. Prospect, thanks again for taking the time to speak with me today. I’ve certainly enjoyed our conversation. Based on what you are currently doing, it seems that our product is not a good fit for you. However, I hope our conversation reinforced what a great job your current vender is doing for you.

While there may not be anything I can provide you that would make a measurable difference in comparison to what you are doing now, maybe there’s another way we can work together. In your line of work, I’m sure you run across other people who have shared similar challenges that you had and might be looking for a better solution. If you know someone who is always looking out for ways to do things better and who you feel could benefit from our product, would you be comfortable referring them to me?”

Then, continue with: “That sounds great. Then may I ask who you know that would be a good candidate for our service?”

3 – Get Permission to Follow Up and Prospect Them

For those prospects who may now be in your pipeline and need follow up to insulate them from your competition, while keeping your finger on their buying cycle and when they may be ready to buy:

“Mr. Prospect, thanks again for your time today. Before we rap up this conversation, I’ve noticed that in the past, when I have attempted to reconnect with someone months after our first contact, many things have transpired. Changes in their position, in their company, or in their life often have tendency to divert even the best-laid plans. Since there are so many things that can happen in two months, I was hoping that I could stay in contact with you without stepping over the line and being annoying about it. With your permission, can I contact you from time to time with updates about our product or valuable information that you may find of interest as it relates to your business?”

A monthly newsletter, a free trial, an article of interest, a great new product feature or being a resource for additional needs they may have are just a few ways to deliver value during this “down time” and keep your finger on the pulse of every prospect you speak with.

With all this talk about qualifying and how to qualify a prospect, it’s critical to ensure that, especially those of you who are attempting to cold call for the first time or prospect in a more unique or innovative way than you’ve done before, you understand the difference between qualifying and judging a prospect.

To permanently eliminate any confusion, lets draw a distinction between what it means to pre-qualify and pre-judge someone, such as a prospect. If you read my cold calling book, you know that I’m a strong advocate of pre-qualifying anyone before you invest your very limited and precious time in meeting with or speaking with them. Conversely, pre-judging someone is something you do that shows up in the filter or barrier you have in your listening, which was created out of the assumptions you’ve already made about that prospect.

Here’s another way to distinguish between the two. When you are pre-qualifying someone, you are arriving at a conclusion that determines whether or not there’s a fit worth pursuing based on a defined set of criteria you uncover through the use of well crafted questions. You are solely focusing on the prospect, not yourself and what you have to gain or lose, to determine how you can add value or if there’s a match between the two of you.

Pre-judging said simply, is all about you. Here, you are relying on your faulty and costly assumptions, thoughts and beliefs to determine their needs and whether or not this prospect will potentially buy from you.

When you pre-judge someone, you’re making assumptions about them before you ask any questions or uncover many facts. Maybe you’ve judged them by their appearance, where they live, their type of business or industry, how they sound over the phone or a comment they made. In essence, you’re “already” listening and forming conclusions based on your defined set of criteria rather than the facts.

When you pre-qualify someone, you’re asking questions to uncover their specific needs and objectives, without making any assumptions. You are learning about the prospect based on the responses you hear from the questions you ask. You are being fully engaged and present in the conversation with that person, rather than in your own head forming conclusions or operating off your agenda. This way, you’re making a decision to pursue this prospect based on reliable intelligence instead of your overactive imagination. (Here’s another distinction: authentic fit vs. a pipedream. )

September is Customer Appreciation Month is for Hoover’s. In support of this, Hoover’s has identified a theme for each of the four weeks of the month which I’ll be blogging about. Here’s the schedule.

Wk 1: Prospecting (9/8-9/12)
Wk 2: Qualifying (9/15-9/19)
Wk 3: Presentation Skills and Closing the Sale (9-22-9/26)
Wk 4: Overcoming Objectives (9/29-10/3)

Now that we’re in week two, below are some qualifying questions you can use during the next conversation you have with a prospect. Remember, it’s not just any question but defined, well crafted questions that are going to act as the conduit to more qualified prospects and more sales.

While many salespeople would use questions that qualify their prospects to determine whether or not they are a viable candidate for their product or service, uncovering a true fit between you and your prospects goes much deeper.

There are actually two distinct types of questions: First, there are fact finding questions. These questions relate specifically to your industry and product or service. These fundamental questions provide you with the information you need to uncover whether this prospect is even someone who would purchase what you sell. These questions would uncover the following information. Do they currently have a similar solution you offer. Is your solution a complement or replacement to what they are currently doing? Is the company the right size, offers the right product or service, is the right industry, has the right type and number of employees?

Second, there are those decision oriented questions that move the sales process forward and motivate your prospect to make a decision or want to buy from you. These discovery questions will enable you to uncover how they go about making a purchasing decision, the cost of not making any changes as well as create the urgency for the prospect to make a decision.

Keep in mind when executed correctly, these questions will facilitate a natural conversation, rather than a “pitch.” As you read the questions that follow, remember, it’s a give and take. You’re not interrogating them, but having a conversation to learn how you can best assist them based on their goals and objectives, uncover the process they honor when making a decision and whether or not there’s even a fit.

Finally, look at these questions like a big buffet. Take what you like and what works for you and leave what you don’t.

Decision Oriented Questions

I received this question from someone regarding yesterday’s blog and thought it important enough to share as it may be on your mind as well.
The question was, “How much time do I put aside for pre call planning?” Here is my response:

Since pre-call planning occurs before you begin to prospect, this is the time you put aside to recondition and realign your thinking to achieve a healthier outlook regarding this activity.

The amount of time you should spend on new business development is more of a function of how long it would take you to get into the proper mindset. While some salespeople may need fifteen or twenty minutes, others may need only a few minutes to get focused enough to begin prospecting or cold calling on the phone.

I’d suggest timing each degree of pre-call planning so that you will know exactly how much time you need to put aside before you actually prospect. As mentioned earlier, pre-call planning requires a distinct amount of time that you are carving into your schedule, which is separate from the actual time you are putting aside for cold calling or other prospecting activities.

Don’t Strain Yourself

When talking with salespeople who have prospected for a while, it seems that they remember how challenging it was to take that first prospecting step. This is still a common theme amongst salespeople who have to learn how to prospect to build their business. They tell me that taking the first step and making that first cold call is exactly where they freeze or get stuck.

Many salespeople define the first step as the first cold call they make. That is, the first time they are picking up the phone and attempting to connect with a prospect. However, the first step isn’t what you may think.

If you’ve ever honored a workout regimen, getting on the treadmill or hitting the weights probably isn’t the first thing you do. Instead, you ease into your workout by first stretching and warming up your body. Why? To avoid injury. Warming up lets your tight muscles know that they are about to be torn down, exercised, and challenged. Stretching and warming up your muscles makes you more limber and your body more responsive and open to what you’re about to put it through. It’s a great way to ensure you’ll get a good workout and most important, avoid an injury that can lay you up in bed for weeks.

The same holds true for prospecting and cold calling. Imagine that your pre-call planning phase is when you take the time to warm yourself up before the big game. View pre-call planning as your warm up for cold calling or other prospecting activities. The only difference is, the primary muscle that you are stretching and preparing for prospecting is your brain; that is, your mindset and the activities that require your focus and attention.

Pre-call planning encompasses the activities you engage in before you begin prospecting that involve action and intellect in order to achieve the maximum return on your prospecting efforts.

Pre-call planning is an essential step in your prospecting system that will enable you to plan effectively, get into the prospecting mindset, eliminate any fear or reluctance, boost your confidence, learn about your prospects, tap into your drive and motivation, and target who you are calling. Finally, pre-call planning will enable you to become limber and hyper focused on your objective. All of these activities are the preliminary steps you take to avoid injury or challenges during your cold calling, I mean, warm calling efforts.

The Five Degrees of Pre-Call Planning

Ken, a client of mine, called me the other day and told me that during the one-hour timeline he allocated each day for cold calling over the phone, he was only able to make a few calls. When I asked him to break down exactly what he attempted to accomplish in that hour, he shared with me the following tasks:

Without realizing it, Ken identified the five degrees of pre-call planning. Ken then shared with me that during the one hour he put aside for prospecting, it was taking him forty-five minutes just to prepare his targeted list of prospects to call, not leaving him much time for actual prospecting.

In other words, Ken was collapsing several other activities into one and calling that “cold calling.” In actuality, he listed five distinct activities that need to be managed independently.

The jewel here is be sure that each task or activity you engage in is broken down into its most simplistic and measurable form. In other words, if prospecting is one of the activities you engage in, it is not enough to simply list “prospecting” as an activity. As we’ve discussed, prospecting involves a variety of distinct activities. Therefore, prospecting, as defined by Ken, needs to be broken down even further.

Mapping your prospecting strategy, getting into the prospecting mindset, compiling your call list, returning or taking phone calls, and cold calling for new customers are five distinct and measurable activities that need to be managed separately when creating your schedule. If you find that you need to handle some of these activities at the same time, then make sure you have allocated enough time for each activity.

Additionally, each one of these activities calls for a different mindset. You’ll know if the activity you are engaging in needs to be broken down into other activities if it requires a different level of thought, skill, and focus.
You’ll know if the task is broken down into the absolute smallest denominator when asking yourself, the following questions. “How am I going to achieve that?” “What steps do I need to take to finish that task?” “What specific outcome will be produced?” If the answers to these questions open up another task, process, or strategy that would generate a unique end result then you’ll need to narrow down that activity even further. For example, compiling your target-prospecting list not only produces a different outcome than when you pick up the phone and make cold calls but it requires a different thought process, strategy, and skill set.

Another symptom that will let you know whether or not you can narrow down the task into a smaller denominator is this: If you block out a certain amount of time for an activity and you find that you are not completing it, there’s a chance that you have collapsed more than one activity into that block of time. Identifying each distinct activity that you engage in will enable you to be more realistic with the time lines that you allocate for each activity, making your prospecting efforts highly effective and more easily manageable.
In addition, this exercise will strengthen your ability to think in terms of detailed, measurable activities and tasks, rather than in vague, broad strokes. So, if you’ve ever been in a position where you have underestimated how much time a certain task or project would take, this process will also assist you in establishing more realistic timelines around your daily activities so that you can “get it all done” rather than constantly leaving tasks incomplete or overbooking and overcommitting yourself.

Business Expert Webinars is an international community of business experts, comprising best-selling authors, award-winning speakers, and business gurus. With more than 200 speakers and about 1000 live business education webinars, they have a wide array of programs available which have already begun airing in May, 2008.

“We are using webinar technology to deliver business eLearning,” said Lee B. Salz, President and CEO of Business Expert Webinars. Topics include all genres of business –sales, networking, public relations, marketing, real estate, human resources, entrepreneurship, management and many others. Visitors interested in participating can view the extensive schedule and sign up for webinars at BusinessExpertWebinars.com. Each webinar is taught by a live presenter on the phone and is supported by a presentation delivered over the Internet.

“People are frustrated with the free webinar offerings where the price of admission is a sales and marketing pitch. Either the entire webinar is an infomercial or the content is delivered at a high-level in the session and concludes with, ‘if you really want to know how to do this, buy my CD, DVD, book, etc.’ Thus, they aren’t really free,” said Salz.

Business expert and author of “Selling to Big Companies,” Jill Konrath, said, “What attracted me to deliver content with Business Expert Webinars was that the experts pick very specific topics and go deep into the subject matter. This is strictly business education. Participants come away from BEW webinars with actionable information they can implement immediately. It is a great way for adults to learn valuable information inexpensively, without leaving the office.”

For more information, visit BusinessExpertWebinars.com.

Here two final solutions to be mindful of when attempting to connect with your desired prospect.

Strategy #6: Get On Their Calendar

If you happen to be calling on a prospect that you have connected with in the past who has an assistant, try this approach. “Hi Jane, Keith Rosen here from Profit Builders. Mary and I have been playing the longest game of phone tag in history. If you have her calendar handy, can you please help me by scheduling in a five minute block of time that works for her so that I can answer her question regarding your sales training initiative?” You’ve now succeeded in scheduling a time to call a prospect when you know they are available and are expecting your call.

Strategy #7: The Back Door Approach

Here are a few more innovative ways to connect with your prospects that don’t require speaking to the concierge.

Call Before or After Hours: Call before or after a live person begins to answer incoming calls. Many businesses today have an automated voice mail system when the office is closed. The intention here is to get into their voice mail system and listen for the prompt that asks you to “Please spell out the person’s last name.” Once you do this, the voice mail system will often tell you the prospect’s direct extension before transferring your call. Now, when you call back during normal business hours, you can ask the concierge to “Connect you to extension 2345 please.” In addition, if you want to circumvent the concierge who refuses to patch you through to their voice mail, calling before or after hours provides you with the opportunity to leave a message with your prospect.

Return Receipt: This approach comes in very handy. When sending out an e-mail to a prospect, use the “return receipt request” option in the software you use to manage your e-mails. If the prospect opens your e-mail and sends a receipt, you not only know that they received your e-mail, but you also know when they have received it. This way, as opposed to trying to track down a prospect when they are at their desk, or checking their mobile device, you know exactly when to call on them, since they are now checking your e-mail! Obviously, this strategy only works if you are in front of your computer often enough to retrieve your e-mails as they are sent.

In an effort to combat market conditions, I’ve noticed an increase in cold calling activity within many organizations regardless of industry. Here are some solutions to be mindful of for you to use when you run into the barrier that may prevent you from connecting with your desired prospect. The elusive gatekeeper.

Strategy #4: Ask for Help

Now that you have the prospect’s name, you begin the initial steps of contacting the prospect. After several attempts, you still have not successfully connected with them.

Another avenue to revisit would be asking the concierge for help. Think about how you respond when someone asks you for help. Chances are, you do your best to help them. So, appeal to their humanity. Here’s a sample of the dialogue to use.

You: “Hi Jane, Keith Rosen here. We spoke a few weeks ago and you were kind enough to help me then. Well, here I am again in desperate need of your help. I’ve been trying to get in touch with Mary Johnson, but have not been successful in getting her to return my calls. I’m sure she is very busy and I certainly don’t want to keep filling up her voice mail with messages from me. Can you help? Any suggestions you can provide, whether it’s an alternative way to get Mary to return my call, a different way to contact her other than voice mail, or a better time that I should try to reach her would be deeply appreciated.”

You now have the opportunity to develop a relationship with the concierge and become the salesperson who gets preferential treatment that the other salespeople who are calling do not. Finally, you might find that once you ask for help, they will immediately connect you to the prospect!

Becoming friends with the concierge provides some immediate benefits that you can realize. As a matter of fact, you’ll be surprised how much insider information you can get. This includes the name of the decision-maker and their contact information, important information about the decision-maker and how to best approach and appeal to them, company politics and procedures, company status and timely news, internal changes, , initiatives, or challenges.

Connecting with them as a person rather than as an obstacle will make your cold calling efforts much less of an effort. So, acknowledge every concierge you speak with. It’s safe to say these types of calls are not the majority of calls they receive. Some are just downright hostile! After all, the concierge is often the first point of contact and in the hot seat when dealing with certain problems. With the barrage of calls that a concierge fields daily, a sincere and authentic complement goes a long way. You now have an internal advocate on your side.

Strategy #5: Work from the Top Down and the Bottom Up

Get your calls transferred over to customer service, technical support, accounting and attempt to get the intel you need from there.

In an effort to combat market conditions, I’ve noticed an increase in cold calling activity within many organizations regardless of industry. Here are some solutions to be mindful of for you to use when you run into the barrier that may prevent you from connecting with your desired prospect. The elusive gatekeeper.

Strategy #2: Ask a technical question:

Here’s another approach that would cause the concierge to happily pass you on to the person you are looking to contact. First, prepare a question that you know only the person who you are looking to contact can answer effectively.

If you sell printing or advertising, you can try this: “We’re putting some solutions together for you and wanted to know /discuss the (technical requirements for this application service.)”

Since these questions are typically ones that a concierge may not be able to answer on their own, they will often connect you directly with the decision-maker or the person in charge of that department.

Strategy #3: Use Humor

Typically, when asking for the person you want to connect with, a typical response from the gatekeeper may sound like this: May I ask what this is in reference to?”

Here’s a different way to respond:

You: “Of course! I’m a salesperson and I want to relentlessly hound them until they take my call.”

What You Have Accomplished: Lets face it. If you’re talking to a seasoned concierge, they can smell a cold call a mile away. Instead of dancing around this issue, address it head on, yet in a light and humorous way.

This brutal, honest approach will get you to the decision-maker more frequently than trying to manipulate, mislead, or sneak by the concierge. Instead, it gets right to the truth and intention of your call. Since the concierge is always on the lookout for sneaky salespeople, they will actually appreciate your approach. As such, this will diffuse the concierge’s reluctance to helping you.

Cutting right to the chase will actually catch the concierge off guard and often creates a laugh. At this point, the concierge would lower their guard and quite often connect you to the decision-maker or, at the very least, provide you with the information you need for your next call.

In an effort to combat market conditions, I’ve noticed an increase in cold calling activity within many organizations regardless of industry. Here are some solutions to be mindful of for you to use when you run into the barrier that may prevent you from connecting with your desired prospect. The elusive gatekeeper.

Think about your reaction to the word “gatekeeper.” What thoughts does it conjure up for you?

Now, think about the word “concierge.” What comes to mind? When you go to the mall and you need to find a specific store, who do you ask? The concierge. When you are staying at a hotel on vacation and are looking for directions, the hotel’s amenities, somewhere to eat or need tickets to a show, who do you ask? The concierge.

How good are you at making friends? Instead of “getting through the gatekeeper” how about “making friends with the concierge”? Now, doesn’t that just sound (and feel) better?

Consider this for a moment. The concierge secretly wants to help you. The only caveat is, you have to give them a reason to.

After all, if you try to sneak behind their back and get busted for doing so, you have succeeded in creating an adversary. Not only that but you’ve now fueled their justification as to why they need to screen all incoming calls! Now, when you need them in the future, it’s a safe bet that they probably won’t welcome you with open arms. Instead, focus on making the gatekeeper your concierge and internal advocate. Here’s how.

Strategy #1: Brutal Honesty that Complements
The old adage, “Honesty is the best policy” certainly holds true when trying to befriend the gatekeeper, I mean, the concierge. When calling to speak with your prospect or to find out exactly who the prospect is, try this approach in the following example.

You: “Hi, I can really use your help. I’m calling to speak with the person who is in charge of (software engineering/product development/ programming, etc) would that be you?”

Here’s What You Have Accomplished: Asking the concierge, “Would that be you?” or, “Are you the expert in that area?” comes across as a complement and makes the concierge feel important. As such, they are now more likely to give you the name of the contact you are looking for.

For more information or to register, click here.

I’m delivering my last public tele-seminar on Prospecting and Cold Calling this Thursday, entitled, Permission Based Prospecting. I say it’s my ‘last’ one on this subject for 2008, as my new book for managers, executives and business owners on how to transition from managing to coaching salespeople will be my focus for the rest of this year. Here’s the course description as well as the agenda for this 1 hour and 30 minute seminar:

Permission Based Prospecting™

Does this sound familiar? ‘If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.’ The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. With more business conducted virtually and more sales being closed over the telephone, strengthening your telephone communication skills becomes essential to leveraging your competitive edge – or be left behind.

If you are prospecting the same way you have been for the last several years (including the ‘calling to check in, touch base or follow-up’ approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn.

So, if you love to sell but hate (or don’t like) to prospect, then learn from best selling author and renowned executive sales coach Keith Rosen how to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.

Agenda

Here’s the link for more information or to register.

I was recently asked what the top five things businesses and salespeople can do to attract more business and find more qualified prospects. Certanily something top of mind for every company. “Where do we mine for new business?”

One option is to outsource your lead generation or new business development efforts to an outbound marketing company. I have some clients who rely on this option with great success. They have found companies located both in the states as well as overseas, particularly in the Philippines where the hourly wage is certanily more competitive. Of course, outsourcing overseas comes with its on inherent risks and trade offs.

Another common option for salespeople is to mine through company websites and develop their own custom targeted call list of prospects. As you can imagine, while highly effective, it’s also very time consuming.

As such, many companies and sales professionals turn to third party solutions that provide lists of companies you can call on. These companies vary in both how they charge as well as the type of targeted data and information they provide. Some of these list providers offer very targeted and relevant data on the companies you’re looking to call on where the lists they provide can be broken down by industry, profession, size, years in business, position (i.e. CEO, sales manager, VP, HR, as well as their contact information) location even by number of employees. Here’s a short list of companies who provide this type of service.

www.idexec.com
www.goleads.com
www.salesgenie.com
www.netprospex.com
www.jigsaw.com
www.hoovers.com
www.dnb.com
http://www.listengage.com/emarketing.asp
www.maxprodata.com

Please note, I am not endorsing any of these sites in particular, just offering you several options that are available for business owners and salespeople who are looking to mine for specific prospects. I share these sites with my clients, as each site has their own advantages and disadvantages, and provide different levels and depth of data. It’s a pretty comprehensive effort to research the solution that works for each individual, as everyone needs different data points on each prospect.

Yet, at the end of the day, I’m always shocked and amazed as to why companies don’t leverage the selling opportunities that are right in front of them, without having to spend time and money on leads, call lists or outbound telemarketers.

Here are seven additional and highly effective ways to generate new prospects without having to spend a penny.

So, before you hire some outbound calling company or purchase your next prospect list to use for your cold calling efforts, I most certainly suggest that business owners leverage the first seven strategies I suggest above. If you find that your efforts are not resulting in enough new business nor brings in the volume of prospects you need to hit your goals, or if you simply find that time constraints and additional responsibilities are preventing you from generating new prospects on your own, then it would make sense to explore these additional lead/list providers as an additional complementary vehicle that will assist you in developing a targeted list where you can generate new prospects (or have someone do the calling for you).

Keep in mind, the positioning of each of these seven strategies is different and each requires a mapped out process and approach to achieve success and the results you want. Most salespeople unfortunately don’t spend the time creating their step by step approach nor do they fully leverage these seven strategies that are immediately available to them consistently, thus leaving new business on the table for their competition to take. (I cover this in my prior book, The Complete Idiot’s Guide to Cold Calling, just fyi.