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Book Recommendation: Driven – A Guide to Harnessing Your Inner Focus to Achieve Unprecedented Results


Driven

Imagine being able to transcend the boundaries of what you think is possible and become powerful beyond measure? It starts with identifying your Junoon.

I am excited to announce the availability of an intriguing book written by my friend Razi Imam. Razi is an incorrigible entrepreneur who has taken an interesting approach in helping people achieve extraordinary results.

Told in the context of a story, Razi’s book “Driven” teaches the ancient Eastern concept of “Junoon” as the means to help people find their dreams and get in a state of single-minded focus that makes the achievement of those dreams and goals a certainty.

Whether you want to start a business, learn a sport or solve a major world problem, achieving the state of Junoon is where you start.

When Razi asked me to share my Junoon, it was an opportunity to take an immediate and important pause in my day to reflect upon his request. What came out for me was a moment of intrigue, of inspiration, of focus and of unwavering passion for my convictions and purpose.

Your Junoon is not just the vision for your life or career. Your Junoon is not simply a list of your goals. Yes, your Junoon encapsulates these things but it is more – even more than the declaration of the source of your power. Writing my Junoon was powerful exercise, to say the least. The following paragraph is my Junoon, which I share with you here:

“Imagine being able to tap into your deepest level of authenticity and full accountability that makes us all powerful beyond measure. To empower others to break through what may have initially been perceived as an insurmountable challenge. To be human, to find strength in vulnerability, to deeply connect with people and touch the lives of others in a way that transcends the boundaries of what we think is possible.

To profoundly impact a culture – one person at a time, whether in our community, our schools or our businesses. To live in the relentless pursuit of wanting to serve others. To channel your vision, beliefs and convictions so strongly that they become contagious and echo indefinitely throughout the halls of change.

To be inspired by a mission bigger than you that engulfs your thinking and is manifested in everything you do – to the point of obsession. To awaken the gifts and tap into the value of each person that may lie dormant so they can achieve the things they never thought could be. To know that where this all starts is at the home; with my children the ultimate source of my power-and purpose.

My children fuel my inspiration, my passion and are the center of my universe. This is my Junoon.”

Driven will give you the infinite inner strength, heightened awareness, hyper focus and deeper insight to overcome the most overwhelming of obstacles in pursuit of your dreams. Razi has crafted the formula so that who you really are, who you want to be and what you truly want can work in harmony. Driven will enable you to recognize how influential you are and can be.

What is your Junoon? This book will show you how to tap into your purest source of greatness and heartfelt energy that will drive unprecedented change – and make you unstoppable.

Download a free chapter now at Drivennation.com.

Management Behavior and Activities That Compromise Trust and Coaching – Part Two


In my last blog post, I shared a story about a management team that reinforced the fact that trust is the backbone of coaching.

Remember, trust and loyalty are earned, not inherited, so become mindful of those things that you need to stay away from that will erode the trust you need for your coaching to succeed and to foster a healthy, open coaching relationship from the start.

Here’s a short list of activities and behaviors that will erode the trust managers desperately need that will drive improved performance, loyalty, commitment and more sales.

What jumps out for you?

1.Not being present
2.Multitasking during conversation (You think you’re being efficient? That perceived efficiency comes at a major cost. Think of the message you’re sending to your people. “I guess I’m not that important.”
3.Not following through on commitments
4.Canceling (coaching) appointments
5.Violating/breaking your word. Not keeping your promise
6.Breaking confidence
7.Double talk
8.Threats and consequential negativity
9.Disposition. Tone. Being curt. Egocentric not showing your people are a priority (but an interruption or a bother.)
10.Being confrontational
11.Not showing patience (in a conversation or when coaching them)
12.Reacting negatively to something a person did wrong
13.The style of your management (pitchfork passive, pontificator, presumptuous, perfect, problem solving, proactive – See Coaching Salespeople into Sales Champions for the 7 Types of Managers)
14.Not owning your own mistakes or your humanity (Your ego gets in the way)
15.Competition from manager
16.Not making the conversation/coaching safe
17.Not setting expectations in the coaching relationship
18.Not drawing a clear line between performance management/reviews and coaching

Tip from the Coach: What your people see and feel based on your actions always takes precedent over your intentions and what you say.

Tips and Questions For Managers When Setting Confidentiality in the Coaching Relationship

*What does confidentiality look like?

*What can you honor?

*Code of ethics – What nullifies confidentiality? (lie, cheat, steal, violate protocol and procedures, etc.)

*Establish how big, wide and deep the safe zone is up front

*You can’t change the rules in the middle of the game

Do Your Employees Trust You? How to Build Trust – and Destroy It in an Instant


You Gotta’ Have Trust.

At the conclusion of a training event that I delivered for a team of about 20 managers, one of their action steps at the end of the training was to introduce coaching to their team and enroll their salespeople in being coached on a consistent basis. About a week or so after the training was over, each manager emailed me to report on how their conversations went. 18 managers told me that their team was not only bought into being coached but were generally excited about the opportunity to get more personal time with their manager!

However, the emails that I received from the other two remaining managers did not sound as promising. These two managers felt that their team was not on board with the idea of being coached and experienced a general sense of resistance from them.

The question is, why? Was it that these two managers had a team of salespeople who just weren’t coachable?

I don’t think so.

After further due diligence and speaking in confidence with those two sales teams who were pushing back on being coached, it turned out that the real source of the issue came down to one thing; trust. For you to shine as a masterful coach, it cannot be overshadowed or clouded by doubt, fear or uncertainty that may exist in the hearts and minds of your people.

That’s why trust is the backbone of coaching. Without it, you’ll experience the same resistance from your team that these two managers did.

1.So the question is, do your people trust you?
2.How do you know? What is the evidence you see to support this? Are you the first person to know about a concern someone on your team has that’s inhibiting their performance or level of commitment to their job – or are you the last to find out?
3.Have you always been clear about your intentions when coaching or supporting them, or making changes, or did you leave it up to them to decipher?

Remember, listening to you and trusting you are two different things. Coaching by definition fosters a deeper connection, level of openness and transparency with your team. However, if there’s a lack of trust, if trust has been compromised in any way, if the ground rules for coaching were not clearly established up front, the coaching will not be as effective.

The real danger here is, now the manager runs the risk of assuming that it’s the coaching that does not work, rather than the fact that it is really is a trust issue.

What many managers fail to realize is, that there is strength in vulnerability, not weakness, as many would assume. It is an important component to building trust and strengthening the relationships you have with your team.

Coaches and managers, unlike superheroes, are humans, too, and making sure your humanity and authenticity is clear to your team is an important part of building a deeper level of trust. After all, you can’t fake authenticity.

The good news is, you have the power to rebuild and regain trust in practically every relationship and it all starts with having an open, honest conversation, while setting up the expectations of coaching and the rules of engagement right from the start. You can’t change the rules in the middle or at the end of the game, as that is a sure fire way to instantly erode trust.

Remember, trust and loyalty are earned, not inherited, so become mindful of those things that you need to stay away from that will erode the trust you need for your coaching to succeed and to foster a healthy, open coaching relationship from the start.

Stay tuned for my next post, when I list about twenty different activities and behaviors that managers engage in which compromise trust and your ability to deliver effective coaching that results in improved performance.

VIDEO: How To Leverage The Power Of Fear to Become Unstoppable


Do you allow fear to paralyze you or have you made fear your greatest ally? Does fear hold you hostage, preventing you from being more of who you are and what you want to achieve? Have you ever been in a position of action, yet felt powerless to take those steps you need to take to live your greatness, achieve better results or make the best choice because fear had it’s grip over you?

Are you driven by what you want most; your dreams, goals and passions – or are you fueled by fear, consequence and what you worry may happen or occur in the worst case scenario?

How do you manage fear? Do you embrace it or resist it?

In this video, discover how you can leverage fear and make it your greatest teacher so that you can become unstoppable.

Goals Can Be Your Worst Enemy – An Intervew with BNET’s Sales Machine


A few months ago, I was interviewed by Geoffrey James who writes the Sales Machine column for BNET. (Geoffrey is also the author of seven books and the columnist for Business 2.0, CIO, The New York Times as well as many other publications.)

Today, he wrote about something we discussed during our conversation, which is one of the most important characteristics that successful people possess, especially top sales champions. And that is, the importance of being process driven rather than being so result driven.

No, I’m not suggesting that you shouldn’t focus on the results, or set goals. After all, we need to have something to measure our success, especially in sales, and we need those goals to help determine an endpoint to strive for, something that we’re focused on attaining and the gauge that lets us know when we’ve ‘arrived’ at our destination.

What I am suggesting is to also adopt a mindset that may seem, on the surface, to be in conflict with the belief that you should stay focused on your goals. So, if you suffer from absolute or ‘either or’ thinking, this concept may be a real challenge to wrap your head around. Since we’re on the subject of healthy thinking, absolute thinking is something worth abandoning as well. It’s not one way or the other way; instead, it’s both. (“Either-or” vs. “And.”)

Those people today who challenge status quo and traditional ways of doing things are realizing the benefits of embracing not just one but two truths; two conflicting truths that can, in fact, live together in harmony. Yes, I know this sounds counterintuitive but that’s the paradox and the source of power for those who adopt this mindset.

That is: be mindful of the future, while engaged in and living in the present. To get a bit more cerebral, your process lives in the present where your results or your goals are all living in the future. And if you’re always focused on the result or outcome you seek, it’s going to affect what you need to be doing in the present moment. That includes the quality of your activities, the way you communicate, how well you listen, your level of creativity and ultimately how connected, present and engaged you are with people, especially your customers.

The point is, once your goal is set, continually thinking about or obsessing over your goal or the results you need to achieve doesn’t make that goal manifest itself any faster or easier. Instead, it actually winds up becoming a diversion, keeping your stuck in the future. The real cost is, you’re not being fully present and focused on today and more important, the actual process that’s going to take you to your desired destination.

Think if it this way. If I wanted to move a concrete wall, does the act of pushing on that wall all day make the wall move? Not even a little. It’s the same as spending all of your time thinking about the goal or the result. Doing so doesn’t move you any closer to your goal.

Once your goals are set, they’re not going anywhere! Now it’s time to shift your focus on developing and fine tuning your process which is what will ultimately be the vehicle that will take you to your goal.

Below is an excerpt from Geoffrey’s post based on our interview. You can read the full post here.

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Sales pros always have goals, and most enjoy the process of achieving them. But did you know that goals can be a major impediment to your success?

Take cold-calling, for instance. Most sales pros see cold calling as a goal-oriented activity — fill the pipeline with “X” number of prospects, in the hopes of creating as many customers as possible.

That makes sense, but it also encourages sales pros to see each conversion that results in a prospect as a “win” and each cold call that ends in some other way as a “loss.”

And that’s setting yourself up for failure, because the nature of cold calling is that only a small percentage of the people you contact will be potential customers. The majority will be people who simply aren’t interested or are not a fit for a variety of reasons.

However, if you’re caught up in the “win/loss” way of thinking, you may feel like a “loser” even if the person you called had absolutely no use whatsoever for your product!

Not surprisingly, sales pros begin dreading it, avoiding it, and become increasingly less effective when they actually get around to doing it.

The root cause of this deeply flawed “win/loss” thinking is focusing on the goal rather than the process. If you’re focused on the result, you are visualizing the future (i.e. “will I make my goal???”) rather than experiencing the present moment.

As a result, there’s no way that you can really listen to the prospect, because your attention is on a possible event in a future-yet-to-be. Because your focus is elsewhere (on your goal, that is) you’ll find it difficult to be creative and flexible in responding to what the potential prospect actually says.

Here’s how you fix this. Define cold-calling as a process rather than goal-oriented activity. Stop focusing on the result and start focusing on the potential prospect and the process of communicating with that prospect to determine if in fact, there’s truly a fit.

Changing your way of thinking is that you’ll immediately become more effective because it removes the “sting” of contacting a lead that turns out, for whatever reason, not to be a real prospect.

Rather than a “loss,” the event simply becomes something that you happened to discover during the process of cold-calling.

More importantly, treating cold-calling as a process keeps you focused on finding ways to help potential prospects and customers – and on not wasting the time of those who don’t need the help.

Your true goal shouldn’t be to make your sales goal, but to emulate an Olympic athlete. Top athletes visualize “winning” (the goal) before competing, but when they’re actually performing they focus on what’s happening right then and there.

Here’s the cool part… the real reason for this entire post. Focusing on process rather than your goals increases the chances that you’ll fulfill your goals.

In other words, know your goals, then forget them, and put your mind into the process. If you do this right, your goals will take care of themselves, because your process will make them happen without you wasting time obsessing on them.

You can read the full post here.

Are Your Goals The Right Goals? For A Year of Success – Align Your Goals With Your Priorities


With the timely pressure that we place upon ourselves in the New Year when declaring our resolutions and charting our goals, many people often fall short of attaining their goals or honoring these resolutions. Sure, there are many reasons why we may not reach our goals but before we point our finger at things like lack of execution, resources, skills or effective time management, we need to first look at the source of the problem; that is, the goal itself. In other words, are you sure you’re setting the right goals for yourself?

Sure, our goals are supposed to resemble and support that which we want to bring into in our life or career, yet many times, people set goals around what they think they want, what they think they need or what they think they should be doing.

Several years ago, I introduced the difference between priorities and goals and the importance of aligning the two when setting the right goals. Here is the full definition and an example to make sure that you’re setting the best goals for you.

Priorities vs. Goals- What’s the Difference?

Definition:

Priorities: What is most important and meaningful in your life today (activities, values, beliefs, lifestyle, principles, standards, hobbies, integrity, etc.) that you are not willing to compromise or sacrifice in pursuit of something else (such as a goal).

Goals: A future based anticipated expectation, possibility, measurable end result or experience that you are working towards creating, achieving or bringing to fruition that has not yet been realized in the present.

Comparisons:

*Present Focused vs. Future Focused

*What Is Happening vs. What Will/May Be

*In The Present vs. In The Future

Here’s an Example:

John had a goal of being a top producer in his company. As such, he looked at the other top producers and the activities they engage in which make them successful. The top salespeople are working twelve hour days, sometimes even seven days a week. Thinking, “It worked for them, so I guess I should do that too,” he decided to give up a chunk of his family/personal time and other enjoyable activities/hobbies in his quest to become financially successful.

Although John’s priority was spending time with his family, he didn’t understand why he felt miserable and encountered resistance while attempting to achieve this goal.

Once he created a personal strategy and a routine for achieving his own bigger goals that supported his lifestyle and priorities without having to sacrifice what matters most to him, he was able to reach his goals with less effort and enjoyed the process even more.

Here’s The Key Point:

If you are encountering resistance while attempting to reach certain goals or performing certain tasks, chances are it’s either something you really don’t want to be doing, an old goal that may not serve you anymore (a “should“) or you are operating from someone else’s agenda (also a should)! The bottom line is, these goals don’t support your priorities and you’ll continue to feel “off” or out of your integrity throughout your pursuit of these misaligned goals.

Take the time to align your goals with your priorities. Otherwise, you’ll feel confined or powerless to make changes, allowing situations, circumstances or other people to influence or control you. Discover what YOU truly want by aligning your goals with the priorities in your life rather than the “shoulds.”

The fact is, “Should-based goals” do not support your priorities or personal vision. So, if you are unsure whether the goal, activity or task classifies as a should, take a look at your lifestyle, values and priorities and see if they are all in alignment. If the goal doesn’t support them, it’s a “should.” So, don’t “Should” on yourself!

Benefit of Getting This Distinction:

At the end of the day, your goals need to be aligned with your priorities. Honor the priorities in your life by making them non-negotiable.

Before you map out your goals, determine the priorities in your life that you’re not willing to sacrifice. This way, you can identify the activities you need to engage in and what you are willing to give up today (maybe even a conscious, short – term sacrifice of certain priorities) in pursuit of a bigger dream tomorrow.

When your goals are aligned and balanced with your priorities, natural strengths and talents, you’ll maintain your integrity, feel calmer and will experience greater peace of mind while traveling on your path to achieving bigger goals and meaningful, long lasting results. You’ll find the process of working towards these goals more enjoyable and fulfilling, without feeling as if you’re continually pushing for something to happen. Instead, you’ll be pulled towards your goal with less of an effort.

Once you can orient your life around your priorities, you’ll find that you will actually have fewer goals that you’ll feel compelled to attain or be driven and consumed by. If you design your life and career around what is most important to you on a daily basis, you’ll avoid becoming hooked or attached to creating something ‘better’ at a future point in time, which can rob you of the quality of your life today.

The Experience of Gratitude and The Richest Person In The World – A Zen Parable of The Magnificent Strawberry


D.T. Suzuki (Daisetsu Teitaro Suzuki, October 18, 1870 – July 12, 1966) was a Japanese author of books and essays on Buddhism, Zen and Shin that were instrumental in spreading interest in both Zen and Shin (and Far Eastern philosophy in general) to the West.

There is a Zen story he tells that captures the attitude of mindfulness with respect to living in the present and living in a state of gratitude.

There are several versions of this story. Here’s my version, edited in the way I like to tell it:

An honor student, frustrated with his life and with school, worried about what tomorrow may bring, approached his teacher asking for some guidance.

“The story goes,” says the teacher in response to his students request for help, “That a Buddhist Monk was walking through the mountains one day. Then, out of nowhere, a tiger appears, chasing the monk towards the edge of a cliff. The monk, in his quest to escape the tiger, runs to the edge of the cliff and climbs over the side, where he sees five other tigers 15 feet below him, waiting to eat him.

So the monk is just hanging there, holding on to a vine on the side of the cliff, waiting there for the little chance he has to escape or for his imminent demise. Then, as the monk hangs there, exploring his options, he turns to the left and sees a strawberry.

He smiles, “Wow what a magnificent strawberry!” he says to himself. So, he picks it and he eats it.

The student waited for his teacher to continue but it was clear that the teacher was done with the story. “That’s it? That is it the story? The monk is about to be eaten by tigers so he reaches out to pick and eat a strawberry?” the student exclaimed.

“What’s the point?” he added.

The teacher replied, “The lesson is to know and embrace the experience of being alive. You must be alive every second you are alive.”

The student responded, “But teacher, everyone is alive when they are alive.”

“No,” said the teacher. “It’s the experience of being alive in each moment, in each experience, good and bad. We must be alive every second we are alive and not simply exist and live out our days.”

The student, confused, questioned his teacher, asking, “But everyone alive is alive, aren’t they?” he insisted.

“No. Look at you now,” explained the teacher. “You are running around being chased by tigers, consumed with your thoughts of how it could be better, how you could be better if only things were different. Yet, you have shared with me over the past year several difficult situations, in addition to the circumstances that I have observed, how you were about to be eaten by tigers and how you have been saved in each situation. You can’t be alive if you are living in fear and if you’re living in fear you can’t see and experience life; the magnificence of your life that is right in front of you in each moment.”

The teacher asked, “Are you running around, grinning over the feeling of being the luckiest, most fortunate and appreciative person in the world because of what IS present in your life today, or are you consumed with fear, what you DON’T have in your life or what may possibly happen some time in the future?”

The student thought for a moment, looked up at his teacher, smiled, and continued on with his day……


So, what magnificent strawberries do you have in your life? Stop, look around. There they are. Right in front of you. Your health, your family, your children, your job, a hobby, a sport, your natural gifts or talents, even the people in your life. Pick one today. Relish every bite.

After all, what’s the purpose of eating a strawberry? To get to the end or to savor and enjoy every delicious bite?

During this holiday season, I hope you can experience the sense of gratitude for what is around you and a deeper appreciation for is in your life today. Balance being in the present moment today while managing your goals and dreams, without living in them, which then takes you into the future. Live every day with a sense of gratitude, and you’ll be the richest person in the world.

Wishing you and your family a healthy, appreciative and enjoyable holiday season.

What Did You Learn Today? To Accelerate Growth, Embrace Learning as a Lifestyle


Many of us consider learning the act of acquiring new information. The fact is, learning happens every moment of our lives. It isn’t just about assimilating knowledge but recognizing the lesson in every experience, even the value in every message that each person shares with us, growing from it and moving onto a more productive path.

While we draw into our life that which we need to learn, we often resist the lessons in front of us, since we may associate “learning the lesson” either as a result of doing something wrong (often from our childhood, for example, “If you touch a hot stove you’ll get burned”) or a task we have to finish. (“Do your homework or you’ll be punished.”)

As adults, this feeling fostered in our youth perpetuates, often blinding us to the valuable lessons and experiences that show up simply because we’ve been taught to resist them rather than embrace them.

When you are faced with a challenge or an upset, do you tackle it head on or have tendency to avoid them hoping they’ll ‘fix themselves’ or go away? When you’re handling a problem, do you address it in a way that permanently eliminates it or does it reappear? If you find similar challenges reappearing in your life, it’s a strong sign that you didn’t get the lesson the first time around or you missed out on a subtle, new opportunity to learn and grow or act upon a solution presented to you by someone who could have contributed to you.

Here are two universal laws worth adopting. The first one is, “We attract what we need to learn.” And in conjunction with this universal law, is another which makes this first one so challenging, and that is, “We resist what we need to learn the most.”

Consider every person you interact with in your life has some gift or knowledge worthy of sharing. Become more sensitive to the value in the message, without discounting the messenger. Allow each situation or challenge, even every person you come in contact with, to leave you with something valuable that can contribute to you in some way.

Here are just a few questions you can ask yourself to become more connected to the value in every experience. “What is the value I am leaving this conversation with?” “What can I learn from this?” “What am I resisting here?” “Why is this causing a reaction in me?” “What about this (situation, person) is making me feel uncomfortable?” What’s the A.F.G.O. here?” (A.F.G.O. = Another Fabulous Growth Opportunity!)

Although you need the right answers to keep up, to get ahead you need to ask yourself the right questions. Therefore, focus more on the question than on the answer. The question is the answer.

Anyone can have a great day. But lets face it, we don’t get tested on our good days. We get tested on our “bad days” or our tougher days. These are the days when the true essence of our character, convictions, beliefs and abilities are being challenged and have the opportunity to shine; our defining moment. These are the days when we can show the world what we’re made of. So, what are you going to do on a bad day? Embrace the test and make it a great day.

So, what can you learn today?

Special Event: Free Webcast With Zig Ziglar Next Week – Embrace The Struggle


I want to pass along to you an invitation from Zig Ziglar which my friend, Tom Ziglar just informed me about that I’m excited to share with you. Next week, you can participate in a very special live webcast that Zig Ziglar is hosting on November 17, absolutely free.

It sounds like the last few weeks for the Ziglar family have been incredible. Zig just turned 83, will be celebrating his 63rd wedding anniversary later this month and Zig’s new book, Embrace The Struggle, was just released.

With so many people facing their own struggles today, including Zig’s own struggle after a recent accident, you can’t help but find hope and encouragement when you see how Zig himself is embracing his struggle.

If you haven’t already seen it, The Ziglar family has created a very powerful movie, “Embrace The Struggle,” that tells in two minutes the Embrace The Struggle message. When the movie is finished, it will end on a registration page for the free webcast.

You can watch the movie here if you have not seen it yet.

Or, you can go directly to the registration page here.

I know that Zig Ziglar has made an impact in my life and in the lives of thousands of others.

I’m certain that anyone in the midst of a struggle who participates in this webcast will find something that will help them embrace their struggle.

Join the Ziglar family for a special evening with Zig Ziglar, Tom Ziglar and Julie Ziglar Norman, as they discuss how Zig has embraced his struggle from a brain injury and the resulting short-term memory loss. Your life will be impacted as you see this family rise above their circumstances – and thrive!

Below are the details of the webcast:

Title: Embrace the Struggle

Speakers: Zig Ziglar, Tom Ziglar and Julie Ziglar Norman

Date: November 17th

Time: 7:00-8:15 pm CST

To Register:

You can watch the movie here.

Or, you can go directly to the registration page here.

My Meeting with Zig Ziglar – A Timeless Message Regarding the True Definition of Success and How to Achieve It


Zig Ziglar and Keith Rosen

About 25 years ago, I read my first book on selling. It was, The Secrets of Closing the Sale. Like many sales and business professionals, this was the first book that I was ever exposed to which focused on the subject and the art of selling. 25 years later, I had the distinct pleasure of sitting down and meeting with the master of selling and personal development, the often imitated but never duplicated, Zig Ziglar.

Now, if you’re in sales or a self help junkie, you know who Zig Ziglar is. (If not, you’re either someone who hasn’t truly invested in your career and embraced lifelong learning by continually investing in your development, you’re fairly new to the selling profession or are just starting out, or you’ve been living under a rock for far too long.) Zig (he prefers to be called Zig over Mr. Ziglar) is truly an American Legend, an icon in the world of personal and professional growth and one of my personal heroes. (The conversation I had with him further cemented why this is still true today). Zig has shared the platform with many distinguished Americans such as Presidents Ford, Reagan and Bush and has authored over two dozen books on personal growth and success, family, sales and leadership that have touched the lives of millions of people across the world.

Zig has an appeal that transcends barriers of age, culture, industry and occupation. Since 1970, he has traveled over five million miles across the world delivering powerful life improvement messages, cultivating the energy of change.

Zig Ziglar’s corporation is built upon the same philosophy he expounds to his audiences – hard work, common sense, fairness, commitment and integrity.

In his autobiography, Zig offers a candid and inspiring account of his transformation from a “too small, poor boy from Yazoo City, Mississippi,” to one of the world’s most highly regarded motivational experts. At the heart of his story are his many heroes who modeled solid values such as faith in God, commitment to hard work, compassion for others, common sense, integrity, and a sense of humor.

“Wow! What an amazing experience. What did he teach you that was new?” This is the first reaction I would typically hear from people when first telling them I had spent an afternoon with Zig and time at his headquarters. So, what impact did Zig leave on me that I have taken to heart? What profound, new and valuable message was I able to walk away with from my meeting with this highly acclaimed guru and though leader?

Before I answer that, (no, I won’t make you wait until my next blog post) here are just a few of the things that Zig and I casually chatted about. (Our conversation was videoed and I will be posting the video to share with you in the very near future.)

• How the selling profession and the profile of a salesperson changed and evolved since the time he authored, The Secrets of Closing the Sale, 25 years ago.
• What salespeople need to do today to ensure their success in this new marketplace.
• What leaders need to be more mindful of if they want to ensure the success of their organization.
• The people who have impacted his life the most.
• Zig’s definition of integrity.
• A message for the younger generation out there, who are working hard at trying to build a successful career and a family.
• His legacy.
• What parents need to do to be more accountable around raising children with stronger, more meaningful values.
• How people actually go about developing or upgrading their attitude.

I was fortunate to gain the perspective of such a worldly man grounded in the values that matter. You would even think that it would be a bit of a challenge to retain all of the gems Zig shared with me. Conversely it wasn’t. It was surprisingly, yet reassuringly very simple. You see, the ultimate epiphany I had, the priceless message that Zig delivered, was grounded in the core principles that are and have always been right in front of us.

Zig reinforced what really mattered most; the basics. Yes, that’s right. The basics that we so often gloss over, neglect, take for granted and assume we already have in place. The very basics that are paradoxically, still the undeniable and timeless secret to success and designing a life worth living.

The basics of truth, being your word, living a life of integrity, honoring your core values and your commitments, honesty, family, faith in yourself and helping your fellow man and woman selflessly and graciously. Yes, the basics that our society seems to have an unyielding tendency to put aside and dismiss in search of the latest and greatest, the next “Big Thing” or the flavor of the month. We have fooled ourselves into thinking there is some other secret out there that would help us get what we want most and propel us to where we want to be, both in our home life and at our work life.

We are hiding behind the guise of “What’s next” without honoring the core, fundamental beliefs and values that make us all worthwhile human beings. As we immerse ourselves in our own thinking, as we get distracted and challenged by the upsets and problems at work, as we continue to allow the media to erode our thinking and our heart-centered priorities as well as sensationalize our deepest fears and insecurities, we move farther and farther away from the person we truly want to be, and then with a shock, we turn around and notice that the person we have become, is not the person we want to model, especially for our children.

Our integrity has now been compromised, and we wonder why we continually feel, “off,” out of sorts, or out of balance with ourselves, regardless of how much more money we make or what other possessions or successes we amass. We can’t understand why personal satisfaction, our self worth, sense of fulfillment and our peace of mind continually escapes us and our grasp, and becomes more and more elusive.

To reinforce Zig’s message, I’m reminded of a conversation I had with his son. When talking with Tom Ziglar, the CEO of Ziglar, Inc., he shared with me so many wonderful stories about his dad. During one of our conversations, he shared with me one of his dad’s quotes which was, “How much better would world be if people cared as much about their responsibilities as they do their rights.” With the level of greed and American Entitlement that has plagued our society, which has only come into our direct line of vision due to our challenging marketplace and the media continually reporting on the failure of so many large institutions and organizations, this message is so timely today, more than ever before.

Zig’s message touches the heart, soul and spirit of everyone he interacts with, especially those who work with him. It was during my video shoot later that day, as I was filming some new training and coaching insights, when someone else in Zig’s office shared another story that is yet another testament to Zig’s character and being a man who lives by his word and walks his talk. I was told that, throughout all of the years Zig has traveled the word, before every seminar or presentation he ever delivered, even as they’re introducing him and calling him on to the stage, he would always make it a point to pick up the phone and call his wife, just to tell her he loves her.

What a better place our world would be if every man and woman would call their spouse or significant other on their way to work, just to say, “I love you.” To this day, Zig cherishes his wife and the relationship he has with her (the Redhead, as he lovingly refers to her in his books). He keeps her on the pedestal that she so rightfully deserves to be on. Again, what would our world be like if we followed in Zig’s footprints, doing the things that really matter most.

When it was time to conclude our conversation, one of the final questions I asked Zig was, “I’m not sure if you’ve been following the numbers on your book sales and where they rank in terms of popularity. So I took the liberty of seeing how The Secrets of Closing the Sale has been doing on Amazon. Currently, your book holds the following rankings regarding how popular they are in specific categories. In the category of sales and selling, your book is rated number 15. Now, here’s what I found interesting. Under the category of spirituality, your book is holding strong at number 3. Now, I know you’re a very spiritual man. And regardless of your faith, how do you explain this? What’s the connection between success at selling and spirituality?”

To that question, Zig smiled and responded with a resonating message that reinforced why the holistic approach to professional development will always be the most effective and long lasting. That was, while skill, talent and what you do is important, it is the essence of a person, your character and who you are that matters most.

At 82 years of age, he still has that spark, that twinkle in his eye, that presence he naturally exudes from a man who we can all use as a model of what it means to be not just remarkable, but to be human; that’s the Zig we know and love.

I don’t know if there are too many authentic heroes like Zig left in the world, and I know he’s still one of mine. And as I look on my desk at the gift that my children had given me just the other day (an early Fathers Day present), I’m reminded why I do what I do and what gets me out of bed each day. My five year olds (twins) came back from school and in their youthful exuberance, handed me a picture frame they had made with the cutest picture of each of them wearing a suit and tie that their teaches had dressed them in. On the top of the frame it said, “When I grow Up I want To Be Just Like My Daddy.” How important our role is as parents, our most significant role we will ever have. That message was a happy reminder of how important it is for me to follow in the footprints of success that my hero has left behind for all of us to travel on.

I am profoundly and deeply appreciative of my time with Zig and of the gifts that he has shared with the world.

And to Mr. Zig Ziglar I say, I am grateful for the contribution you have made to me, as well as the impact that you have had on all of us throughout the years. Keep shining.