The Executive Sales Coach: Keith Rosen’s Sales Blog and Business Blog On Selling, Leadership, Managing Your Team, Business and Life » Live Responsibly: Life Tips, Great Living

Now, when sharing the notion of full accountability with my clients, I expect some pushback from managers and executives around taking on this position. I hear things like, “C’mon Keith, 100%. Don’t managers get a little bit of a break here? How can we be fully accountable when I’m already stretched thin and still expected to achieve higher sales goals with fewer resources. Doesn’t the salesperson have some role and responsibility in this? After all it’s their career and it’s what they were hired to do. I mean, what if…”

No, I didn’t cut this person off. I actually heard them through completely. That’s why we’re going to list all of the ‘what if’s’ (a.k.a excuses) that I’ve heard managers react with when I challenged them with adopting this principle. Here are all the reasons I’ve heard as to why managers feel they should not be fully responsible for their salespeople.

1. I just got promoted and inherited my sales team. I didn’t hire these people.


2. We don’t do background checks. Sometimes, you just don’t have all the information to make the best hiring decision.


3. Some of these veteran salespeople have been here forever. You can’t change them, they’re too set in their ways.


4. We don’t have time for a sales training and coaching program. We need people producing and out in the field.


5. It was HR’s fault. Our/my sales training is great.


6. That’s normal in my industry. Turnover is just something we just have to deal with. We just accept it as part of our hiring practices.


7. That responsibility was not part of my job description.


8. I don’t have the authority to make hiring and firing decisions.


9. We can’t offer competitive packages like other companies can. It’s straight commission. No salary or benefits. So, as you can imagine, we attract only a certain type of person and not always the high end salesperson. We do our best to play the hand we’re dealt.


10. We don’t have an evaluation process.


11. There’s just this one person who no matter how hard I try I just can’t get along with. They probably shouldn’t be here anyway. They just make my job tougher.


12. Actually, I agree with you, Keith. But here’s the thing. The problem is really this; it’s my boss. He’s the real bottleneck to making any positive changes.


13. The salespeople are really independent contractors. So if they need help, they should get help on their own. Besides, they should be able to manage themselves.


14. They fail, then they really weren’t cut out for this position.


15. We’ve given them training. Two weeks of training which covers all of our product line. Soft skill development? No.


16. Needed help? Then they should have come to us. We would have helped them. That’s their responsibility. How can I read their mind if they’re having a problem.


17. My sales team is awesome. It’s the other divisions we have to interact and work closely with that are bringing our numbers down.


18. I need quick studies. If they don’t pick it up fast, then chances are this position isn’t for them. I don’t have time to baby sit them. That’s our qualification process; the strong survive.


19. I worked with that guy for three weeks of solid, on the job training. And still nothing.


20. You can’t make any headway in this company. They’re opposed to doing that sort of thing.


21. The President and her board already feel that things are going well and this is not a priority. So why change? And if that’s how they feel, what can I do?


22. I told them to call the other salespeople for help.


23. It’s hard to find good sales talent out there now. Our market is super competitive and this is what I have to work with.

Interestingly, in each of these excuses, there is one common denominator that travels down the road called, YOU DRIVE! Here’s what I’ve responded with when hearing these or what the client had to come to terms doing.

“Ultimately, you have a choice, yes?”

What managers lack in accountability is made up for in their excuses or justifications for performance. The secret is, the real power comes in taking full ownership. The alternative is to play the helpless, powerless victim. And this role is filled coming from a place of weakness, devoid of power and from which no new possibilities can ever grow. For you’ve given up your greatest power; the power of choice.

These excuses are a declaration for these managers, as if they are etched in the stone writings of their predecessors that must never be challenged nor questioned. And each one of these justifications has the power of hands on experience and the evidence behind it to support its truth. But, still, where does that leave any of these managers? They’re still dealing with the same problem or stuck with a team of underperformers. At the end of the day, these managers have surrendered. They’ve given up. They’ve lost. The instant you begin to buy into a justification, you’ve started to surrender your personal power.

Then comes the next reaction I hear. “Okay, Keith, so now I’m a believer. Here’s another situation. Lets say we have constructed the most comprehensive recruiting and retention program you’ve ever seen. We have checklists, assessments and personality profiles. We’re doing background checks, speaking with prior employers and even their co-workers.

Once the preliminary work is done, we have each new candidate drive-along with one of our salespeople for one full day so they get to experience the job first hand and in the trenches. Each candidate is interviewed by a minimum of twelve people from their new colleagues to the senior leaders over the course of fifteen separate meetings.

Prior to the official hire, we have them spend three days working in the office, performing their job functions. Then, upon their official hire, we implement at your suggestion, a Thirty Day New Hire Orientation Program which details the daily regimented training and coaching they will be receiving, as well as the measurable results they would be responsible for at the end of the first thirty days on the job. Finally, we team them up with a sales coach to support them on a weekly basis. Now, even with an infallible system like this, in spite of everything, they don’t cut it. Are you telling me it’s still my fault?”

My response to this, “Has this happened yet to you?”

That’s about the time the conversation ends. Because any company that has these safeguards and measurables like these entrenched in their recruiting and retention process has reduced their risk of failure one hundred fold if not more, mathematically speaking. That is, the companies I’ve worked with who have implemented a program like the one I’ve described have seen their numbers shrink from a whopping 78% attrition rate of salespeople within the first year to less than 3%.

If you’re not making a choice to live responsibly, then you’re making a story.

Dr. Marvin Jolson was very dear mentor of mine and a true business leader; a trailblazing pioneer and innovator when it came to the areas of sales and marketing. Here was the guy who practically invented the way encyclopedias were sold door to door and the force and genius that enabled companies like Encyclopedia Britannica where he was Senior Vice President and, back in their hay day, MCI enjoy years double digit sales growth and greater profitability. In 1990, he received the Distinguished Doctoral Graduate Award from the University of Maryland. In 1999, Dr. Marvin Jolson was the first person ever to receive the Lifetime Achievement Award presented by the American Marketing Association to a scholar who has made a career of furthering the academic advancement of selling and sales management.

He’s written a library of books and has authored dozens of ground breaking articles, many of which have appeared in venerable publications and journals such as the Harvard Business Review, The Journal of Marketing, The New York Times and Sales and Marketing Management. Dr. Jolson was also the Editor of the Journal of Personal Selling & Sales Management. The legacy Dr. Jolson left behind also consisted of one of the most successful home security companies in Baltimore called CRIMPCO Security, which is currently being run by his son, and his two grandsons; leaving a strong and well entrenched empire for his family to continue to grow and nurture.

Dr. Jolson’s risk-taking tendencies, assertiveness, charismatic style is what won the admiration, respect and trust of his colleagues as well as his students. I remember, driving from my house in Potomac, Maryland about 30 minutes to the University of Maryland where I would visit with Dr. J (that’s what his student’s called him) at his office. He was the Professor of Marketing at that point, still teaching a few classes even well into his seventies. Dr. J’s open door policy transcend beyond his classroom or office. Occasionally, a student would even stop over at his house to get advice or to just say a quick hello. Dr. J made everyone feel comfortable, even his students who knew very well that the door at the home on Ridge Terrace, Pikesville, Maryland was always open.

I vividly recall enjoying the hours of debating the principles of selling and marketing with him. Dr. J would site his articles and case studies that appeared in the myriad of journals he was published in and I would share the most recent experience I had during the sales call I went on earlier that morning.

Dr. Jolson was the first person I reluctantly let review the very first manuscript I wrote; my first book on selling. Given the amount of red comments I received in my manuscript, in hindsight, I was probably better off giving him the manuscript on a day that either we agreed on a certain topic or philosophy or he ‘won’ the debate.

One of our favorite debates dealt with the level of accountability of a manager. We were both in agreement that in business, as in life you are fully accountable for everything that shows up in your life. It’s one of what I refer to as the universal principles I personally adhere to; one of the principles of attraction. As you can imagine, we also agreed that every person, every manager, is fully accountable for their communication, and that includes the message being heard by the other person.

Since we can control our communication and what we say, and we can’t control the other person’s communication and how they hear us, then we must learn to uncover and speak in a way that the other person listens and likes to be spoken to. Besides, who we are is created in how others hear us. Therefore, we must own the responsibility of the entire communication process and adjust our communication style accordingly.

While both of us agreed in this sound principle, there was always an interesting conversation that transpired when it came to discussing what factors determine the success and failure of a salesperson. That is, if a salesperson that you are managing fails, whose fault is it?

Whether your team consists of one thousand salespeople or just one, the simple fact stands; you are 100% accountable for the success and failure of your team.

Over the last several years, the media has focused our attention on some of the most devastating business failures of our time. People lost their life savings and were financially crippled by the fall of some of these business empires such as Enron, which was run by unethical, greed driven, sub-human, bottom feeders that thrived off the misfortune of others. In the wake of these ethical disasters of mind numbing proportion, the integrity of business leaders has been forced back in the limelight.

Yet, clearly not enough policing nor policy has been put in place to avoid these catastrophes from happening again, given the current state of our economy and the crisis that has crippled our financial institutions and again, the lives of millions of people. Which poses the question, have we actually learned anything from these lessons? We talk about them, and write about them but what changes have actually been made to prevent these disasters from happening again? What changes have you made as a result? Our society cannot be destined to continually be the victim of other people’s greed and their ability to shed accountability like a snake sheds its skin. Pointing the finger at the ones who profit the most from these crimes clearly has not served us well. The fact is, we all play a role.

Instead, we opt to stick our other hand in the fire by bailing them out with billions of dollars. And why not? After all, they’re too big to fail. According to Wikipedia.org, The “Too Big to Fail” policy is the idea that in American banking regulation the largest and most powerful banks are “too big to (let) fail.” Generally speaking, when a corporation, an organization, or an industry sector is considered by the government to be too important to the overall health of the economy, it will not be allowed to fail. This means that it might encourage recklessness since the government would pick up the pieces in the event it was about to go out of business. The phrase has also been more broadly applied to refer to a government’s policy to bail out any corporation. It raises the issue of moral hazard in business operations. (Gee, ya think?) The real definition of this policy is, “Once you get to a certain size in your business, you don’t have to be accountable anymore.”

It wasn’t too long ago when some noteworthy companies rose to the occasion or at least have made an attempt to do so, starting with taking full responsibility for their failures. Two companies that I’m referring to specifically are Jet Blue and Southwest Airlines. During the winter of 2007, devastating weather conditions combined with dreadful mismanagement and the poor deployment of resources caused the delays and cancellations of hundreds of flights, which left thousands of passengers stranded.

Here were two companies, who clearly screwed up – big time. But here’s what they didn’t do. They didn’t run and hide. They didn’t spin their story. They didn’t blame everything on the weather, as bad as it may have been. Conversely, here’s what they did do. They took responsibility, they apologized to their passengers, families and to the general public. They did their best to lay their cards on the table and let us know they made a big error. And in the spirit of good business practice and taking care of their customers, Jet blue offered their passengers refunds on their tickets, and in some cases, Southwest Airlines actually gave their passengers their flight for free. While it may not have been their entire fault, these companies still took 100% accountability for this debacle. They took full ownership of the problem even if the cause of the problem was outside of their control.

I guess the leaders of the growing list of failed banks, mortgage companies, investment houses and lending institutions didn’t get this lesson. The last time I checked, avalanches still roll down hill. It always starts from the top. (Here’s a chuckle. One of the banks that shut down operations was actually named, “First Integrity.”)

This is the type of mindset; one of full accountability; that a leader needs to adopt. For those ever-evolving cultures that embrace change and are strong advocates of personal development and lifelong learning, taking full accountability is a prerequisite for leadership in tomorrow’s companies, as well as for the customers that they serve. For today’s companies, how unfortunate it is that you can still survive and thrive without it. But the question is, for how much longer?

After posting my blog the other day entitled, You Got Scammed! The Greatest Scams Salespeople Engage In That Managers Buy Into, I was hit with a few questions from readers, (which I certainly love to receive, so please keep sending them!) This particular blog must have struck a chord with many people, especially managers and executives. The question was, “Why do we continually fall into the trap of believing our own stories, fables, and illusions when we know that, from a logical perspective, they make no sense and wind up hurting us in the end?”

Here’s why. Because these S.C.A.M.M.s are blind spots. We’re just so used to them, we become blind to them. And this applies to both our S.C.A.M.M.s and the ones our salespeople run. Although we can more easily see the challenges and S.C.A.M.M.s in others, where they are stuck, what their core issues may be, and what might be an obvious solution for them, we are always the last person to be able to see them in ourselves. This is true regardless of your age, profession, wisdom, or experience.

What further drives the investment we make in our stories and the fables we create about ourselves is that we fall in love with our stories and the things we think are true. We love our stories and S.C.A.M.M.s! The more we tell them, the more engrained they become in our thinking and our being and the more we believe them. And boy, do they do a wonderful job justifying our position, experiences and performance. The problem is that we give our stories way too much power over us. The more we believe our fables, the more factual they seem to us, further adding to the challenge of distinguishing between what is reality and what is not.

Like the rest of the human race, managers need an objective person to peer inside their lives and help them identify and rewrite the stories they tell themselves, the ones that hold them back from greatness, prevent them from living life the way they want, and subsequently inhibit them from becoming a fully self-expressed, masterful executive sales coach. After all, I know many a manager who actually think they’re doing a pretty decent job coaching their team, when the harsh reality of it is, they’re not. And the evidence is in their monthly numbers and level of attrition they’re experiencing both within their sales team and with their customers.

Whether you’re an athlete, a coach, a manager, or a salesperson, you still require a coach on the sidelines to observe you and uncover the confining behavior or thinking that you cannot. There is a tremendous value to having someone on the outside looking in and pointing out the things that you are unable to recognize on your own; especially when you’re in the thick of the game.

Oh, The Stories Managers Believe Their Salespeople Tell

Salespeople are a creative bunch, especially when it comes to the stories they tell themselves. These also happen to be the same stories that managers find themselves to be the unfortunate recipients of during many meetings, conversations or performance reviews. Unfortunately, rather than removing themselves from the story, managers find they are getting sucked into it, wasting valuable time and resources on a well fabricated issue that has no real resolution.

I refer to these illusions as S.C.A.M.M.’s which is an acronym for Stories, Cons, Assumptions, Meaning and Mindset.

A S.C.A.M.M. is an action, excuse, or belief you hide behind that justifies your circumstance, behavior, and performance, even your position on something, that provides you with an excuse so you do not have to be accountable for your responsibilities, goals, or the situations you put yourself in. The one commonality that each of these five words share is choice. At the very core, your stories, cons, assumptions, imposed meanings, and mindset are ultimately a choice.

Just ask salespeople who have to prospect to build their businesses. They can justify practically any activity that will take them away from prospecting, allowing them to major in the minor activities that act as diversions to doing what’s truly needed.

Once you’re able to uncover a salesperson’s S.C.A.M.M., the tactical coaching strategy would be to coach the person on rewriting their story from a place of challenging them on creating some other truths that may be possible, instead of jumping into and chasing their elusive story down the ever-winding rabbit hole with them. This is a key point not to be brushed by and critical to the impact you can make when coaching your salespeople. In other words, you don’t coach the story or feed into the story. If you do, you are coaching someone around a lie, something that doesn’t even exist. Instead, you coach the person on their relationship with the story they tell you in order to uncover the real truth of what’s going on.

What are some stories you may hear from your salespeople? I’ve listed a few of the more ‘popular’ fables that you can start to recognize the next time you hear a salesperson attempting to enroll you in one.

The Top Ten Lies We Tell Our Boss (And Ourselves) – And Actually Believe Are True

1. Fear of Failure (or Success): “I’m afraid of failure yet I won’t take the steps to ensure my success. Therefore, if I sit back and do nothing, then I can never fail at anything!”

2. Perfectionism/’Either Or’ Thinking: “Either I create the perfect (prospecting, time management, goal setting, management, coaching) system to use or I don’t do it at all. A similar perfectionism type of story is created by the type of salespeople I refer to as knowledge junkies. Their story can sound like this: “I’m still not ready yet. Just a little more training, research and due diligence, then I’ll be ready.”

3. Taking It All On: “I can’t delegate these tasks that other people may be able to do because they will never do it as good as I can.”

4. Been There, Done That: “The last time I attempted to build my business through prospecting it was a waste of time. Therefore, I know that prospecting won’t work for me.” (Did you ever consider that it was more your approach to prospecting that wasn’t effective?)

5. Playing It Safe: “Sure I’ve been prospecting. I mean, I’ve been targeting my current accounts to see if there are any service issues that need to be handled and whether I can get more business from them. After all, you need to take care of your current customers, right?” (Do you want to survive or thrive? Your choice.)

6. The Accountability Trap. “Of course I have a to-do list. I check things off as soon as I can fit them in.” Do you have a deadline associated with each task on your to-do list? A task without a deadline is another S.C.A.M.M. Writing down a long list of tasks or activities that are not scheduled and have no timelines or completion dates associated with them is another way to avoid accountability. Since you are keeping the timeline open ended, you don’t have to be responsible for completing the tasks by any specific date. No schedule, no commitment.

7. Not Having a Schedule. “I’m so busy that I don’t have time to create my routine! “The absence of a routine frees you from being accountable for certain things you’re responsible for or you may not want to do but have to do in order to reach your goals.

8. Everyone Comes Before Me: “I can’t say ‘No’ to my clients. I have to take care of them or they will go elsewhere, right?” Do you have a salesperson who has a hard time saying, “No” to clients and drops everything at their request? One of my clients, Mary, was telling me that she blocked out Mondays and Fridays for marketing, professional development, research and new business development activities. When I asked her if she honored this, she paused for a moment and then replied, “No.” Mary shared with me the fear she experienced about blocking out two full days, even though she knew that in order for her to build her practice this was a priority. So, inevitably, a client would call and ask to see her on a Friday or Monday. Rather than honoring the appointment she made with herself, she would set the appointment with the client. Mary said she had a real hard time saying “No” to her clients. After all, if she said “No” to them, maybe they would go elsewhere, right? Either that, or she felt her clients wouldn’t be able to meet with her at another time. What a S.C.A.M.M. Either you are going to run your life, or other people and circumstances are going to run you. Honor the commitments you make to others as well as the commitments you make to yourself. Besides, you cannot effectively take care and serve others if you do not take care of yourself first.

9. Interrupt-Driven: “I can’t focus on any task for very long because I am constantly being interrupted by people, situations, problems and new tasks I’m suddenly responsible for. It’s hard to get things done.” This easily distracted salesperson probably has a long list of tasks that never get completed. This person may also be an adrenaline junkie who loves the rush of working on overdrive when trying to do it all and juggle many unfinished and ongoing tasks. Do you become easily diverted or distracted by situations, new tasks or people rather than maintain the focus on your goals and initial objective? If so, you probably have a long list of tasks that never gets completed, because you feel that you’re always being pulled in a different direction.

10. Playing The Victim: “I can’t believe I wasn’t able to schedule an appointment with Mr. Prospect today. I feel so dejected and frustrated, too frustrated to do anything else productive today.” Do you allow one bad experience to snowball and affect the rest of your day? Rather than moving on and forging ahead, this allows you to go into a negative tailspin and destroy the chance of doing anything else productive for the remainder of your day.

The next time you encounter someone who is reluctant to take the necessary actions to achieve the results that matter most, there will always be some type of confining belief, story or S.C.A.M.M. at the core that is getting in the way. Think of it as an objection you may hear from a prospect. If you can uncover, address and defuse their story, you free them up to take the action.

The real danger comes when a manager starts believing and feeding into the story. Instead, try this approach the next time. Rather than coach someone on their S.C.A.M.M, have them rewrite and redefine their story in a more empowering way. For example, you can use the following questions to help them reshape their reality and their perception: “I can understand how you can feel that way. However, is there another way to look at this that might serve you better?” “Is this way of thinking helping you or consuming you?” What else might be true?” “How can you change your thinking around this in a way that would move you forward?” “What do you think it’s going to cost you if you continually buy into that line of thinking?”

After all, every S.C.A.M.M.; every story, belief assumption, worry and fear is created using the very same tool we use to define our goals and dreams; our imagination.

You may find that one or two (or more) of these behaviors describe some of your salespeople’s S.C.A.M.M.’s (maybe even some of your own), and this is actually good news! I never said that you would like bringing these truths to the surface. Although it takes a conscious effort to uncover other people’s diversionary tactics, it takes a lot of courage to admit that you use them, too. However, now that you have a greater understanding and awareness, you can do something about them.

When you notice yourself or your salespeople falling into any of these traps, you can choose to either continue engaging in the S.C.A.M.M., or make a better choice that will generate the results you really want.

A client of mine recently emailed me an audio file to listen to. It was another coach sharing their perspective around the Law of Attraction and the role it plays in our lives. After listening to this audio clip, my reaction was, from the five story view, I’d say that I have full mindshare around this concept. After all, I am certainly an advocate of the Principle of Attraction – to a point!

I remember about seven years ago being interviewed for an article in a coach magazine on the power of Attraction. You see, while the power of Attraction can have a profound impact on your life as it relates to how you can manage your mindset to achieve your most precious goals and attract that which matters most to you, there is a loophole. If not managed correctly, the Law of Attraction can quickly evolve into a list of excuses, justifications and reasons for not taking action instead of assuming full accountability for your life and everything in it. In other words, attraction without the action to support what you want to achieve and create most is a diversionary tactic. It gives a person permission not to take action and instead, sit on your couch and eat potato chips, just waiting for the power of your intentions to manifest into what you really want most.

Then, there’s the other Attraction Principle worth challenging. Attraction suggests to, “Continually do what you’re currently doing. Stay detached from the outcome. There’s no need to change things up until the perfect opportunity presents itself. And if you find resistance to any activities in pursuit of your goal, it’s the wrong activity or the wrong goal.”

I fully agree with not having any attachments around the outcome. (As a coach, this is the #1 principle you need to master to become an effective coach.) However, this is dangerous coaching to give to some people – especially those people who are very literal. Moreover, it is this type of thinking that fuels the sense of American entitlement that is destroying the fabric of our society.

After all, the pendulum of extremities swings to both sides. While I agree you certainly don’t want to ‘force’ a goal or an outcome, which could be a sign that it’s the wrong goal or wrong outcome, I also feel that if you truly do believe in something, you need to push through certain things, such as procrastination, so that you can do what you know you need to do in order to achieve your goals, regardless of whether or not you want to do them. I know thousands of salespeople who want to make more money and close more deals. However it doesn’t mean they want to prospect or cold call in order to do so. They may have to engage in the activity of cold calling in order for them to get to where they want to be.

If interpreted incorrectly, the Law of Attraction can be used as a diversion not to do these “Have to’s” or “Need to’s,” and can be the driving force to free you up from any personal accountability.

Here’s another universal law. We attract what we need to learn the most and as such, we resist what we need to learn the most! Therefore, consider that the obstacles and challenges we come face to face with, we actually attracted in our lives. And we attracted them because we need to learn a valuable lesson once we embrace and move through that issue or situation. So, consider that this is the universe’s way of testing us to see how badly we want to achieve our goals!

Lets revisit the a salesperson I mentioned who has a specific income goal and part of their strategy to achieve this goal requires them to cold call. What if you don’t want to engage in this activity? According to the principle of attraction, if there’s resistance, don’t do it. And if you adhere to this, you’ll soon find yourself out of a job or out of money.

Instead, either find an alternative method to attract new prospects, or refine your cold calling approach to fit you and your prospects. The limiting misinterpretation of the Law of Attraction would say, “No, keep doing what you’re doing the way you’re doing it before – no need to change.” This is dangerous, especially if the way you are doing things now isn’t achieving any of the desired results you seek. Something has to give.

On a personal note, if I didn’t adhere to this deeper definition of the power of attraction that encapsulates the critical element of full accountability, I can tell you this; I wouldn’t have become an executive sales coach, written five books, hundreds of articles, dozens of ebooks and have achieved the goals and level of success that I have in my life. Instead I’d be sitting on the couch watching Oprah, eating junk food and waiting for the principle of attraction to show me the way!

Bottom line: Attraction + action + full accountability for everything in your life = extreme success!

What are your thoughts? I’d love to hear from you!

I hope by know, we’re all painfully aware of the costly lesson this economy has taught us. The skills, the thinking and the strategies that got us here today will not take us where we want to be tomorrow. And these uncertain times have highlighted more than ever, how we have collapsed American Entitlement with the American Dream.

The simple truth is, in order to earn more we need to learn more, especially as it relates to selling, retaining your current customers and leveraging new selling opportunities.

Here’s what I’ve observed over the last six months, how the current marketplace has impacted the way we sell and connect with our prospects and clients. Granted, some of these trends have been going on for a while now. However, these last six months have put more and more companies at this crossroad, face to face with this critical decision: adapt, innovate and change or suffer from corporate inefficiency, rigidity and declining profits. Upgrade your sales and leadership strategy to respond to these times. Here’s how.

1. Yesterday, it was more of a transactional sale. You show up and take an order or worse, you wing your presentation.

Today, you need to redefine your selling strategy and become a consultative sales champion in order to survive and thrive.

• If you’ve only gotten into sales over the last few years, you’ve never sold in tough times. More than ever salespeople need the training and coaching to stay on top.
• Benchmark best practices. What are the stages of the sale you need to move your prospect through?
• Leverage technology to manage your pipeline.
• Focus on key targeted accounts through better qualification and discovery process. (More and better questions.) Research each customer and know their business.
• Order takers don’t always have the strongest relationships. More time must be spent fostering stronger relationships with key clients. This doesn’t mean calling to ‘check in’ but have a better set of timely questions that will help you understand how the current economic times have affected the way they do business and make purchasing decisions.
• Become keenly aware of the lifetime value of every customer using better defined metrics.
• Doubling sales productivity isn’t always the answer. Consider by doing so, you’re also cutting the time you have to invest in your key accounts, in half.

2. Yesterday, you can sell features and benefits.

Today, you must reinvent your M.V. P. (Most Valuable Proposition) and develop core compelling reasons which will then move your product or service from a ‘nice to have’ to a ‘need to have.’

• Less discretionary spending and tighter budgets means less allocation of funds for anything other than what is necessary. “Nice to have’s” Are being cut out of budget. You must position your product as a need to have.
• Saying you’re the best isn’t good enough. You do so by being clear with your value proposition and a faster R.O.I.
• You must focus on the cost of not making changes/ the pain of no change/keeping things the same vs. selling the warm and fuzzy benefits.
• Fewer selling opportunities + increased competition = customers demanding more value for less money.

3. Yesterday, managers were able to tolerate more mediocrity amongst their team.

Today, leaders must transform into coaches and be more fully accountable for their team.

• Get Out Of The Fear Based, Survival Driven Mentality and develop a coaching culture.
• Develop a 30 Day Tactical Turnaround Strategy for Underperformers
• Do Not Be Seduced By the potential you see in others.
• Relinquish Your Role as The Chief Problem Solver
• Stop coaching the uncoachable
• Become less tolerant of mediocrity and underperformers
• More diligent hiring and recruiting practices as companies cannot afford the cost of a mis-hire, especially with time of the essence.

4. Yesterday, you could get away with connecting with your key accounts on a less frequent basis.

Today, you must over-respond and over-communicate to the needs of your customers or risk losing them to your competition.

• Many salespeople are hiding under their desk in fear. A perfect opportunity for you to seize more market share.
• Insulate your key accounts/current customers. Less spending = less sales volume = increased competition.
• Become more than a salesperson, become a valuable resource and a trusted advisor.
• This presents a huge opportunity to mine for additional upselling and cross selling opportunities.
• Help them reach their objectives, save money and increase revenue. Their top goals!
• Retention is the new growth strategy? Doubling sales activity? You need a fine balance between being a great hunter as well as a great farmer. More strategic selling.

5. Yesterday, you could be more lax with your daily activity and do enough just to get buy.

Today, you must refine your daily habits and become a master of your day.

• Many entrepreneurs are willing to do the things they want rather than the things they need to do to drive the growth of their business.
• What are the non-negotiable revenue generating activities they need to engage in every day?
• How are they being held accountable for doing so? That’s were a defined daily routine comes into play.

• Time is your most valuable non negotiable commodity. Invest it in the right activities done the right way.
• You can’t hide anymore.

6. Yesterday, companies had a larger budget to invest in marketing to drive more leads and prospects to the sales team.

Today, more and more companies are shifting to cold calling to generate new prospects and new leads. These were also many of the same companies who used to be resistant to this concept! This is another learned skill set and strategy that needs to be developed and embraced by your sales team.

7. Yesterday, salespeople had larger travel and expense accounts to meet with and romance their prospects and clients.

Today, more sales are happening virtually, online and over the phone. This requires learning and adapting to a new way of selling via new communication channels.

The Top Ten Self-Sabotaging Behaviors Managers Engage In that Prevent Positive Change

Every manager wants to develop a team of champions. Yet, only a select few have been able to truly realize this goal and enjoy the benefits that follow. Not that sales quotas aren’t being achieved; they’re just being done so at a greater expense; the managers’ time, resources, peace of mind and energy. However, the truly great managers realize they first need to learn how to coach their people to the top and develop that missing discipline of leadership.

If your marketplace has changed, then you need to change with it. Einstein said it best. “The level of thinking that got us here is no longer enough.” Managers and executives need to embrace the new rules for engagement when it comes to communicating with their people as well as attracting, retaining, motivating and building a world class team. The majority of managers are simply doing it all wrong, creating the very problems they are desperately looking to avoid.

Especially within a tough marketplace, business owners and managers who want to shift from surviving to thriving need to develop an entirely new skill set and mindset, which is counterintuitive to how they currently do things. Here, I’ve exposed ten of the most popular self-sabotaging behaviors managers engage in that prevent positive change and some strategic solutions to them.

1. Get Out Of The Fear Based, Survival Driven Mentality
   Many of our decisions are governed by fear. Lets face it; we’re all pretty good at articulating what we don’t want to happen in our lives yet fall short when trying to come up with a vivid picture of what we do want or our goals and dreams. If you know what you don’t want and don’t know what you do want then where do you think you are going to continually wind up directing your thoughts and energy? Your goals and dreams don’t even stand a chance! Instead, empower your dreams and goals rather than your fears to be the driving force that moves you forward. Otherwise, you’re breeding a culture based on fear.




2. Become Process Driven vs. Result Driven
   Like many professionals, there’s often pressure to reach quota or a certain level of acceptable performance. While having a monthly goal keeps your eye on the prize and your focus on the end result, it may actually do more harm than good. The irony is, this constant push to reach sales numbers keeps you hooked on the goal, diverting your efforts away from refining the selling process needed to generate more business. The quandary then becomes, “I’m too busy to work on my process. I have numbers to meet!” Consider this paradox; the result is the process. Shift most of your attention away from your goal or the end result and onto the process. After all, you don’t do the result; you execute the process, which produces the result as a natural byproduct of your efforts. By honoring the process, you can enjoy the benefit of knowing that you will attain your goals.




3. Get Off The Adrenaline Train
   Many people today are hooked on a commonly abused, yet elusive drug whose widespread use seems to be flying under our radar. That drug of choice is adrenaline. The classic symptoms? Saying “Yes” when you mean “No.” Overcommiting or overbooking your schedule, then finding it difficult to deliver on deadlines or complete tasks. Procrastinating until the last moment. Believing you, “Work best under pressure.” Being easily distracted. Tolerating stress, chaos, disorganization, poor planning, lackluster team performance or undesirable customers create situations that provide the adrenaline rush associated when working on overdrive.




4. Develop and Implement a Tactical Turnaround Strategy for Underperformers
   Without having the awareness and discipline to develop and execute a turnaround strategy when needed, the costs to every company are great. There are a myriad of reasons why a salesperson fails and why a turnaround strategy is a vital component needed to ensure their long term success. Managers need to be acutely aware and sensitive to the fact that some turnaround situations will result in termination or the salesperson deciding to leave on his own accord. Regardless of the underlying reason why a salesperson isn’t performing up to desired expectations, a four week turnaround program will help you identify what’s really going on and provide you with the framework to quickly determine how you can turn around an underperformer in less than thirty days or whether you and your company are better off without them.




5. Take Full Responsibility For Your People
   If you want to become powerful, hire a powerful coach. It’s a simple, yet highly effective strategy. If you want your salespeople to be powerful, you need to be a good role model for them. As you evolve, so does your team. Consider this truth: Your team is a reflection of you. After all, avalanches roll down hill. If you’re not prepared to be 100 percent accountable for the success and failure of your team, if you skirt accountability in any way, if you lack professionalism or proficiencies in certain areas, your team will reflect these weaknesses.




6. Don’t Be Seduced by Potential
   The greatest seduction managers fall victim of is the seduction of potential. Are you keeping someone aboard who isn’t serving the best interests of the company? The “Lets just wait and see” approach is a surefire strategy for failure. Are you trying to be the “good guy?” Are you worried about having to refill the position? Are you attached to making this person work out? Every day you keep a bad hire aboard costs the company money, time, leads and many selling opportunities. Don’t let your staff keep you prisoner. Look at the numbers. Make your decision based on their activity and productivity, not on your emotions. Remember, “hope” isn’t a strategy.




7. Develop a 30 Day New Hire Strong Start Orientation Program
   Regardless of your product or sales cycle, every manager needs to be able to confidently assess whether or not someone is going to ‘make it’ within their first thirty days on the job. What do you expect from a new hire within the first thirty days?




8. Make Confidence A Choice
   What if we don’t allow external situations to dictate our internal condition? What if your confidence is, simply just a choice you make about yourself? A belief in yourself? What if you could choose to be confident, choose to have faith in yourself and adopt an unwavering belief in your abilities, regardless of the outcomes of each day? Consider for a moment that you have already proven yourself and all of your future accomplishments are achieved as an expression of what you value or the value you want to deliver to others. If you can believe in this, your confidence now becomes unconditional as it is now based on who you are and the quality of the person you are, not simply what you do or what you produce. It’s trusting in yourself without any proof to back up your conviction.




9. Relinquish Your Role as The Chief Problem Solver
   Stop giving the answers to your staff. All this does is create more dependency on you. Instead, learn to ask the right questions in order to get your employees to develop their own problem solving skills and come up with the solutions on their own. If they create the solution, they own it and if they own it they’re more apt to act on it rather than being told what to do.




10. Stop Oiling the Squeaker – Start Enrolling (Not Selling) Your Team
    Investing your time in the wrong person is an exercise in futility. Strop rewarding the underperformers with your time and support and focus on the ones who are truly committed to generating the expected results. And that’s achieve through the Art of Enrollment, the new language of leadership.

Although planning for a great year is healthy and productive, during our quest to accomplish more we often lose sight of what is occurring today. Sure we live in the present, but is that where we are truly living and responding to in each moment? Consider that most of our time is spent either living in the past or in the future.

Where is the focus of your energy and thoughts? Are you focused on making today great or on wishing you said or did something differently at different points in your life? Do you have an internal dialogue that begins with, “If only I….” or “I should have done that because then my life would have been better.” In other words, responding to and “living in the past.”

Conversely, are you trying to get somewhere in the future, as in, “Once I make a certain amount of money, then my life will be complete, or “Once I finish this project and eliminate these problems, then I’ll be happier and have more time for myself and my family.” In essence, living in the future, a point in time that doesn’t even exist!

We often live, listen and react from the past or are pushing for something to happen in the future. To be fully present means you are able to focus on a single person, idea or topic. It means not having any preoccupations with the past or future, the two points in time we have no control over! Living in the past or in the future (vs. planning for the future) consumes our energy and time, since we are not responding to, engaged in and creating a great present.

If You’re Not Present and Engaged in the Moment, You Can’t Be:

1. Listening


2. Creating


3. Engaging


4. Connecting


5. Asking Better Questions


6. Coming Across as Authentic (which is reflected in your tonality, resonance, pacing and languaging)

Being fully present takes practice, effort and focus. Living in, responding to and thinking in the present will enable you to embrace the magnificence life offers today without sacrificing what is most important to you (friends family, health, etc.) in an attempt to “get somewhere.” Learn to master each moment in time, realizing that what is always takes precedent over was and what will be. If you can practice this, the quality of your life will greatly increase.

According to a recent Maritz Poll, the toxic boss is still alive and thriving. Sure, no breakthrough news here but what if you, as the recipient of this type of manager, could actually do something about it?

Knowing the type of boss you have, their limitations, their management style, their priorities, what drives them and how they communicate, helps you determine exactly where you stand, and what you can expect from them. After all, if you’re looking for more individualized attention, support and training it may not be realistic to expect that from your current boss or even possible for that boss to provide you the support and training you need. And if that’s the case, at least you now have the evidence to make a more educated sand informed decision regarding whether or not to stay in your current position.

So, what can you do to turn around your boss’s style of managing and how they communicate with you? Here’s a twist. Start by coaching and supporting them using these three simple steps.

First: Coach Up. What can you to do support your boss? Most are used to their employees coming to them with problems and complaints. It’s an interesting reaction you get when you approach them with, “Hi Mary. Listen I know how much we’re all under the same pressure to produce and for you I can only imaging that it’s even more intense. So, I just wanted to ask you what I might be able to do for you to possibly take some of that burden off, or if there’s anything you see in my production or performance that I could be doing better which in turn we’d all win.”

Next: Create the Opportunity to Discuss Expectations: The law of reciprocity applies. After you’ve determined how you can make their life a little easier, eventually, your manager can ask what they can do for you, which is your opportunity to ask if you can discuss the management style that you best respond to and how you want to be managed.

Finally: Set Your Boundaries: Bosses don’t know boundaries. Like it or not, through many managers eyes, their #1 responsibility is to run the company, not worry about your feelings. So stand up for yourself and establish your role, but always give 100%. While most of the time not premeditated, people, especially your boss will continually test you, over and over again, in the sense of what they can and cannot get away with when it comes to making requests and demands of you and how they can treat you. While a large percentage of people might initially be scared or intimidated to say something to their boss, in fear of some type of consequence or fallout, most of the time, managers are clueless about how they treat people and often don’t even know they’re doing it! Don’t be surprised when you drop off this article on their desk, and they in turn, thank you for it. So, re-train all the people around you, including your boss, how they can respond to you in a healthier, non-toxic way.

If all else fails:
Of course, there are those managers which will not respond accordingly. After all, we’ve already established they’re not the easiest boss to connect with, which is the reason you’re trying these techniques in the first place.

1. Stop Tolerating: Establish what you are willing to tolerate and what you cannot. Tolerating is ultimately a CHOICE.

2. Check Your Integrity: Ever feel something is just “off”? That’s the feeling you get when you’re not working out of integrity and drive. “Outline the rules and guidelines you live by and stick to them!”

3. Write Your Job Description: Not the one they handed you in the HR package, the ideal job YOU want with the company. This will help you identify your career goals.

4. Manage the FEAR: Either you’re running away from what you don’t want or being pulled by the goal and vision of what you want to create most for your self in your career and your life. The fact is, your fears aren’t real but you’re making important life decisions as if they were.

And with all the efforts those who are managed, the mass, put forth in a regal and often last attempt to salvage a once positive work environment, at the core of every toxic working environment is the toxic boss, manager or supervisor that breeds it. All roads go back to the manager. And if the manager isn’t willing to change, then it’s a safe bet that nothing will.

That’s why to impact long lasting change, managers need to upgrade their style and approach to managing their people.

A great partnership is like a great marriage – precious and rare. And like any marriage, after the honeymoon period ends and the realities of life kick in, a good partnership is always worth saving. Here are a few things you can do to ensure you’ve done everything to salvage your partnership.

1. Revisit the Company Goals: Are all partners still bought in?

2. Revisit Job Descriptions: is each person doing their best in the role that’s been designed for them? Or worse, is the lack of clarity around each person’s job position causing the dissention and conflict in the first place?

3. Revisit your Vision: Are all partners still in agreement regarding the end game and where they ultimately want to company to be?

4. Get a Coach. a coach can facilitate the difficult conversations that partners are reluctant to have. Whether it’s due to avoidance behavior (avoiding conflict and controversy) or a lack of skill in communicating a coach can uncover resentments be an unconditional third party and help facilitate solutions that the partners were unable to do or even see on their own.

5. What Has Changed? Life changes, people change, priorities change. Has there been any changes in the lives of the partners, either personally or professionally? Sometimes partners grow out of their roles or simply lose interest. Sometimes changes in a person’s personal life affect their decisions that relate to their business. So, is there still a fit?

6. Over-Communicate: Rather than talk honestly and openly quite often people seem to do the opposite; they shut down their communication, making the costly assumption that “This is a dead end. My partner doesn’t understand me.”

7. Facts or Assumptions? I can’t begin to count the number of times that the very problems that have destroyed the partnership were based more in assumptions rather than on the facts. Don’t react to what you think is happening but really isn’t. Instead, focus on getting the evidence that supports your feelings to avoid making decisions you may later regret.

8. Take the High Road. Like a good marriage no partnership is ever going to be an even 50-50 split of responsibility and effort all the time. If you’re playing the “That’s not fair, I’m working harder than my partner” game, this will only lead to greater resentment and ultimately a toxic relationship. Are you standing on your Ego Pedestal and your principles, or can you let some things go that really don’t make a difference in the long run. Stop majoring in the minor things that you can overlook, especially if your partner’s natural skills, talents and the value they bring to the company exceeds their minor hang ups or idiosyncrasies.

9. Regular Partner Meetings focused on You. I’ll never forget the first time going to the doctor after my first child was born. After the initial check up, the doctor turned to my wife and I and asked a question I have yet to hear from any doctor since. She actually asked, “So, how are the both of YOU doing?” When parents only focus on their children, they lose sight of focusing on each others personal needs which they need to continue to focus on in order to maintain the integrity and strength of their relationship. Schedule partner meetings more frequently. A partner meeting is different from a strategy meeting or a meeting to discuss employees or goals. This meeting is about YOU and making sure all your needs are being met and how the partners can work better together and support each other.