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Remote Coaching or Face to Face Coaching – What’s More Effective? Shattering The Myth of Remote Coaching


With more business conducted across online communication platforms and more sales teams operating in a virtual environment, many sales managers question how proficient they can be at coaching their team at a distance—especially if they have never been shown how to do so effectively.

While you may not always be in the same room as the person you are coaching, you can schedule regular coaching sessions over the telephone, or using an online application such as Skype, Live Meeting or GoToMeeting.

Now, I’m certainly not disputing the value of coaching someone face to face and the additional things that can be observed when doing so. However, a large majority of managers do not often have the luxury of calling a face-to-face meeting and instead find themselves supporting, coaching, and managing their people over the telephone. As such, developing and strengthening your telephone coaching skills becomes essential to leveraging every coaching opportunity you have with your team.

More and more, remote coaching is quickly becoming the norm and not the exception. In my twenty-plus years of coaching thousands of managers and salespeople, at least 95% of all the coaching I have done has been over the telephone. Not only has remote coaching been proven to be incredibly effective but it is also highly efficient. If delivered effectively, coaching at a distance can save you a considerable amount of time as it relates to scheduling limitations as well as travel time. Managers also have the opportunity to do more impromptu coaching and have check in calls with their team, whether it’s to build accountability, reinforce a message, handle a timely challenge or even to celebrate a win. This ‘just in time’ coaching can now be delivered when your people need it most.

Some managers may think they are at a disadvantage coaching remotely, and as a result, don’t put forth the effort and attempt to coach at a distance. These managers mistakenly believe they cannot effectively coach their people if they are not in front of them. They feel they are unable to ‘observe’ their team in the field if they are not physically present with them.

However, there are just as many managers who feel remote coaching works better for a variety of reasons. After all, the focus needs to be on the message and many managers feel that when coaching remotely, they don’t have any other visual distractions that can take away from listening purely to the spoken word.

In addition, you actually do have the opportunity to observe your team ‘in the field.’ Granted, your direct report may not be next to you when they’re delivering a presentation or a pitch but you can schedule a conference call with the salesperson and listen in while that person makes follow up calls to prospects or customers or when they’re cold calling, should cold calling be part of that person’s responsibility.

And even though you’re not physically present, you can observe other things as well that go beyond simply what you’re hearing. For example, whether you’ve scheduled a time for a coaching session or a time to observe them over the telephone, are they prepared for their meeting with you? Are they efficient and organized? Do they have their notes, call list, objectives and expectations clearly mapped out? Are they focused or distracted?

In many cases, if the telephone is the main communication tool for your salespeople, whether they are presenting, following up, handling a customer issue or prospecting, it only makes sense to observe and coach them using the same communication platform. This will give you more of a realistic sense of what they are doing, what they are saying and how they come across. After all, if the telephone is predominantly what your salespeople are using when communicating with your prospects and customers, it only makes sense for you to listen to them and what they sound like over the same medium. In this case, conducting skill practice scenarios and role plays face to face rather than on the phone is actually more of a simulated environment than a realistic one!

So, what else can you observe at a distance? If you’re on the phone listening to one of your salespeople make cold calls or follow up calls to your prospects or customers, are you observing not only what they’re saying but what they are not saying? Are you being mindful of their tone, pacing, resonance and the confidence they exude through the phone? By knowing what to listen for during a remote coaching session or observation session, you’ll find that you will be able to uncover many valuable coaching opportunities, without having to be physically present with your team.

Of course, when coaching remotely, that does not mean you now have the license to check your emails, instant messages or text messages on your phone while doing so, just because your direct report can’t see you through a phone line! I guarantee, they can still tell when you are distracted by something else and as such, are not listening or fully engaged in the conversation.

When coaching remotely, you must fine tune your listening and focus purely on the message, what is being said as well as what is not being said. Otherwise, you’re sure to miss out on subtleties in the conversation which can result in a missed coaching opportunity that is sure to dilute the impact of your coaching.

Realize that whether you are coaching face to face or remotely, the same tools, strategy and coaching framework still work, are applicable and are just as effective, regardless of the environment in which you are coaching.

How Great Managers Recognize The Right Opportunities for Coaching


Where do you look for and uncover that ‘perfect’ coaching moment? How do you recognize where your direct reports need coaching and could benefit from the coaching most?

Actually, uncovering what you can coach someone on, from a tactical perspective, is actually the easy part. Managers are pretty good at recognizing problems, needed strategies and desired outcomes. However, it’s uncovering the why (the real source of the issue) and the who or the often very elusive and limiting thinking, assumptions or outlook people have which is ultimately preceding and driving their actions and behavior that is the tricky part and why many of the strategies and answers managers share either do not work or work well enough to become the long term solution. (If you’ve ever found yourself delivering ‘repetitive coaching’ or having the same conversation with your direct reports, that’s a sign that you haven’t gotten to the actual source of the issue or you’re spending your time on the wrong issue, digging in the wrong hole with no treasure to be found.)

Demonstrating this ability to get to the core of the right issue that leads to measurable and positive change is a true testament of an exceptional coach. The good news is, you can learn how to more precisely uncover those exceptional opportunities to deliver timely, relevant and powerful coaching. Here are some ideas that will guide you on the path to do so.

Regardless of the topic, skill, problem or mindset you’ve identified as a possible focal point in your coaching, there is one factor that’s always applicable in every coaching scenario. It also happens to be the very thing each coaching opportunity has in common. That is – The Gap.

The Gap is the space that exists between where the person is today and where they want or need to be or what is possible for them to achieve. It’s the void that exists between the person and their goal or solution; and where the coaching opportunity will evolve from that they often cannot see on their own. As a coach, it’s your responsibility to identify and fill in this Gap. The question is, how, exactly, do you accurately uncover this Gap?

There are three primary ways you can identify the Gap.

1. Through Observation. It’s essential that every manager takes the time to observe their direct reports in the field or on the phone, presenting or interacting with their customers and prospects. This is one of the most essential activities any manager can engage in. Otherwise, you run the risk of relying solely on what you hear from your salespeople and while it may be a truth, it’s only a subjective or partial truth or piece of the puzzle based what they see solely through their eyes. Like a great sport coach on the sidelines, observation will help identify the ‘blind spots’ that every salesperson has in order to get a full panoramic view of the most objective truth and what is really going on. After all, it’s very difficult to self diagnose when you’re in the middle of the game.

2. Through Conversation. Whether on the telephone or face to face, regardless if this happens during normal conversation or a scheduled coaching session, the Gap can also be identified in every interaction you have. Creating the safe space that allows people the time to process their thoughts, challenges and feelings on their own encourages a deeper level of self awareness which fosters more accurate self diagnosis and strengthens their problem solving skills. While certain strategic opportunities, skill gaps, assumptions or misconceptions can be identified, keep in mind; any great coaching must be complemented with observation so that you have the first hand evidence of what is really going on without relying solely on one source – the person you are coaching.

3. Through Evaluation and Inspection. While many managers hide behind and rely too heavily on diagnosing problems through inspection and the analysis of reports, spreadsheets and data, it is ironically often the least effective of these three strategies managers count on to uncover the Gap. Even conducting peer to peer or customer interviews to gain further insight about your direct report, while immensely valuable, still only provide you with a portion of the story. However, when used in conjunction with the other two strategies, this becomes another useful complimentary component to identify where certain activities, results and skills may be lacking. Keep in mind, data only shows you what is going on and can also be subjective. It doesn’t tell you why it’s happening. As such, observation and coaching conversations must also be leveraged to get the full story, rather than a small portion of the story to uncover the specific areas you can coach someone on. Remember, you are, first and foremost a people manager, not a data manager.

Instead of sharing what you perceive to be the solution to a problem before understanding the person’s specific needs, challenge or root cause of an issue, rely on deeper questions to assist in recognizing the Gap in every coaching conversation or situation with your staff. Whether the Gap is identified by you or the person you’re coaching, this will elevate your awareness so that you can pinpoint what is really going on with laser-like accuracy.

Any great coach realizes there’s not just one ‘right answer’ when coaching or only one way to uncover a powerful coaching moment. Leveraging these three distinct approaches will ensure that you are precisely coaching to the relevant Gap. Moreover, it will demonstrate the importance of investing the proper time to uncover a meaningful coaching opportunity rather than one that is hollow, inaccurate and ineffective. Improving your accuracy in uncovering the proper Gap to coach on will facilitate the changes in behavior that will lead to improved performance – and masterful coaching.

Defusing Resistance To Coaching: How to Enroll The Resistant Top Performer In Coaching


When I ask managers how coaching has been received amongst their team and whether or not everyone on their team is being coached by them consistently, here’s one response that I have heard countless times from managers in practically every industry and profession.

“My top performers tell me they don’t want to be coached.”

These managers tell me how they continually run into a certain degree of resistance from some of their top producers around being coached. As a result, many managers make the costly decision to simply not coach their top people.

Conversely, other managers attempt to force or sanction coaching upon them. I can guarantee you, both of these solutions will wind up doing more damage than good. Instead, start by getting to the source of where their resistance is coming from.

When enrolling a resistant top performer in coaching, it may sound a little different than when you’re enrolling a mid performer or underperformer, especially if the manager has positioned coaching as “Remedial Only.” That is, those who are not performing get coached and as such, they make coaching conditional (when there’s a problem) rather than positioning coaching as a positive benefit, such as “Everyone always gets coached, consistently because it’s a way to deliver more value to you – and you are the priority here.”

Instead, take the following approach to identify where their reluctance to being coached is coming from. Once you uncover the source, you can then address the cause of their resistance to coaching. Here are five ways to do so:

1.Find out What Coaching Means to Them: Three of the leading causes of coaching reluctance on the side of your direct reports are:

a. their misconceptions of what coaching is,
b. how coaching has been positioned within your organization or
c. a possible negative past experience they had when they were being coached.

As a manager, it’s your responsibility to get to the source of their resistance to coaching so that you can then defuse it. Have an exploratory conversation with them one to one. Here’s an example of what that could sound like.

“John, I want to ensure that I’m being the best manager for you and that I’m providing you with the right support and resources you need to achieve your goals. To do this, that means becoming the best coach I can be for you. So, I’d like to talk to you about engaging in one to one coaching.”

Then, follow up with questions like these:

a. What does coaching mean to you?
b. What’s your perception of coaching?” (These questions align your definitions of coaching and eliminate any negative perceptions of coaching.)
c. What concerns if any, do you have around having me coach you? Let’s address them now so we can get through them together.

Here’s a tip from your coach: Don’t put them on the defensive by saying something like, “Why don’t you want to schedule our coaching sessions? Everyone else on the team has scheduled their coaching calls and are engaged in the coaching.”

When asking these questions, give the person time and the space to respond fully. Be silent after asking the questions. Make sure you get their full perspective on it, as well as their experience of coaching, whether from an external coach or their experience with a prior manager. Once you get their concerns out, then you have an opportunity to create a new possibility by setting up the rules of coaching, expectations of the coaching relationship and what that safe zone in coaching looks like.

2.Appeal to their Ego: Begin a conversation by saying, “I can really use your help.” Ask them for their help and support around this coaching initiative, since the other team members look up to them as a role model and their buy in is essential for the coaching to stick within the team.

3.Uncover The Blind Spots: Enroll them in the importance of observation, and how all great athletes have a coach on the sidelines, since it’s very difficult to self diagnose when you’re in the middle of the game. Here’s an example of some dialogue you can use. “By finding one or two things that I can see which you can’t when you’re in the middle of a presentation or when you’re focused on selling, we can then tweak or refine those areas that you may not even be aware of, which will make you an overall better player and performer and keep you on top of your game.”

4.Celebrate Them! Position coaching as an opportunity for the manager and top performer to get together and celebrate them and their successes and wins. Top performers love to celebrate their success! This is a chance to recognize the value they deliver, provide desired and needed acknowledgement, reinforce their best practices that you want them to continually engage in, while also preventing the chance of alienating your top players by not giving them the attention and recognition they need and deserve, which can leave your top performers feeling as if they are not being appreciated and as a result, erode the commitment they have towards the company as they start seeking out employment opportunities elsewhere.

5.Advance their Career: Coaching your superstars can help further their career trajectory by having them learn how to coach, (coach the coach) as well as by being coached themselves, if they want to move into management or even take on more of a senior sales position and a bigger role in supporting and coaching the other salespeople on the team.

Assumptions that Managers Make Which Fuel Mediocrity and Conceal Powerful Coaching Opportunities


If you’ve been following my blog and read my book on coaching, you may be asking yourself, “Okay, I get what coaching is, I realize that I need to upgrade not only what I do and how I coach but also how I need to think but wait; what, exactly, is actually coachable? Is everything coachable? Are some things ‘not coachable’?”

The short answer is, everything is coachable. Well, if that’s the case, then you may be wondering how you can recognize those powerful coaching moments and opportunities during a conversation. Here’s an experience I had that will begin to answer this question.

Monique, a director of sales for a large corporation came to me frustrated about the lack of execution and level of success around the new sales model she developed for her inside salespeople. During our coaching session, I asked Monique to share with me the steps she’s outlined in the new sales process that she wants her salespeople to follow. She did so, with great clarity, until I probed further around what she meant by her step three, the qualification process.

Monique responded by saying, “I want them to do a better job at qualifying every opportunity. I’m tired of my telesales reps filling their pipeline with customers and prospects who will never buy from us or are simply not a good fit.”

Of course, that made perfect sense to me. I then asked her what types of questions she wants her salespeople to ask when qualifying their customers and prospects. Being a top producer herself before moving into management, Monique took this opportunity to demonstrate her well developed skill at qualification.

After she did so, it was the next set of questions I asked that created the valuable coaching moment for her.

“Monique, those questions sound perfect, however, I’m curious. How much training did you provide your salespeople around asking these questions? Have you documented these questions so they can use them consistently when making their sales calls?”

Together, Monique and I identified the Gap, which is the space in every coaching conversation when you and the person you are coaching uncover with pinpoint accuracy the most relevant solution or exactly where you can deliver the most value that will foster breakthrough results. (You can read more about The Gap in one of my prior posts here. Coaching The Gap.)

For Monique, she made some costly assumptions about her salespeople’s level of comfort, skill, awareness and understanding when it came to asking the right qualifying questions. Monique took this a step further and created an additional coaching opportunity with her sales team during a team meeting by having them come up with the list of the top qualifying questions. This way, her team felt a deeper sense of ownership, since they were the ones developing these questions.

Not only will you get better at uncovering those coaching opportunities in the gap, but you may have already discovered that there is a big difference between training and coaching, and managers don’t often have a clear distinction between the two. As a result, when managers finally do uncover The Gap, they have a tendency to blend these two distinct solutions together, causing confusion in the minds of both the direct report, as well as the manager.

Managers must learn how to recognize when the right solution is training, coaching or a blended approach that may require both training as well as coaching. (You can read more about this distinction between coaching and training in some my prior posts here. Do I Coach Them Or Train Them, Part One, Part Two and Part Three.)

Whether you’re a manager, business owner or executive, I hope that you are beginning to realize the incredible power you can unleash through coaching– the power to transform the way you do business, develop your people and your career, as well as how you choose to live your life so that you can leave a lasting legacy that you’re proud of.

Recognize Those Defining Moments To Transform Your Team Through Coaching


Marco, a manager who participated in one of my management coach training programs, shared this story with me two days after he competed this training, right after a coaching experience he had with one of his salespeople.

He told me he was at work, walking down the hallway towards his office. Miguel, one of his direct reports walked up to Marco and asked him if he could help with a problem he was having regarding one of his key accounts and moving this selling opportunity through his pipeline and towards the close. He needed to call this customer back later today and wasn’t sure how to drive the conversation forward.

Marco remembered what he learned from some of the coaching simulations that he did during the training and, instead of reacting by delivering a quick solution so that he can move ahead and get back to his office and all of the other pressing tasks he had on his plate for the day, he recognized this was one of his defining moments – a coaching opportunity. As such, he stopped, paused, and started asking Miguel some questions.

As a manager, what questions would YOU ask Miguel at this point?

Here were just a few coaching questions that Marco asked Miguel:

1.What is the specific outcome you’re looking for when you speak to this customer?
2.How do you envision accomplishing this?
3.Tell me what you’ve tried so far?
4.What are some other ideas you feel might work?
5.How have you handled something like this in the past?
6.Based on what we’ve just discussed, what’s going to be your strategy moving forward with this customer?

Marco told me that, at the end of this conversation, not only did Miguel come up with a solution on his own, one that he felt really good about, but it was a better solution than the one that Marco would have given him!

Miguel walked away from that conversation, with a greater sense of confidence, especially since he felt empowered by coming up with the best solution on his own. He also felt truly listened to and acknowledged, which strengthened the trust and relationship he has with his boss.

The added benefit that Marco reported on was, the very next day after his conversation with Miguel, Miguel informed Marco that he had another situation with a customer, similar to the one they discussed the day before. Because of the coaching Marco provided, Miguel reported that he was able to create the solution on his own without having to come to Marco about it!

Now, multiply the number of conversations you have like this, per day with every one of your direct reports. How much time do you think you’ll save so that you can focus on developing your people and your business, instead of continually running from one fire to the next?

Think about what we’ve achieved here. Think about your own management style. Now, think about the conversation that transpired between Marco, the manager and his salesperson.

This experience encapsulates many of the lessons when it comes to delivering masterful coaching. The coach’s mindset, such as being curious, being patient, being process driven; building trust, facilitating conversations through better questions and uncovering The Gap, tapping into people’s individuality and of course, the very essence of masterful coaching, abandoning your role as Chief Problem Solver.

Now that you have a deeper understanding of what great coaching looks and sounds like and the steps you can take to prepare yourself, as well as your team for coaching, start recognizing all the coaching opportunities you have in front of you.

Start challenging your current way of thinking and most important, start asking more and better coaching questions to further develop your team’s problem solving skills when you’re people come to you, looking for the answer.

Here’s a final tip from your coach: Realize that the best coaching moments aren’t always going to present themselves when it’s convenient for you, or during a scheduled coaching session.

That’s why I refer to these moments as defining moments. It’s your moment of truth, your moment to choose whether you react as you have in the past and continue to re-create the same results as before – or respond by taking a step back, and create the space for masterful coaching to occur.

Remember the A.B.C.’s of coaching. Always Be Coaching. In every conversation, in every interaction, allow coaching to become your new standard of thinking, communicating and how you engage your team.

To drive this point home, let me leave you with this final question.

How do you change a culture? How do you transform talent?

One person at a time. One conversation at a time.

The change starts with you. And that is great news because transforming the talent on your team really is all in your power.

Do Your Employees Trust You? How to Build Trust – and Destroy It in an Instant


You Gotta’ Have Trust.

At the conclusion of a training event that I delivered for a team of about 20 managers, one of their action steps at the end of the training was to introduce coaching to their team and enroll their salespeople in being coached on a consistent basis. About a week or so after the training was over, each manager emailed me to report on how their conversations went. 18 managers told me that their team was not only bought into being coached but were generally excited about the opportunity to get more personal time with their manager!

However, the emails that I received from the other two remaining managers did not sound as promising. These two managers felt that their team was not on board with the idea of being coached and experienced a general sense of resistance from them.

The question is, why? Was it that these two managers had a team of salespeople who just weren’t coachable?

I don’t think so.

After further due diligence and speaking in confidence with those two sales teams who were pushing back on being coached, it turned out that the real source of the issue came down to one thing; trust. For you to shine as a masterful coach, it cannot be overshadowed or clouded by doubt, fear or uncertainty that may exist in the hearts and minds of your people.

That’s why trust is the backbone of coaching. Without it, you’ll experience the same resistance from your team that these two managers did.

1.So the question is, do your people trust you?
2.How do you know? What is the evidence you see to support this? Are you the first person to know about a concern someone on your team has that’s inhibiting their performance or level of commitment to their job – or are you the last to find out?
3.Have you always been clear about your intentions when coaching or supporting them, or making changes, or did you leave it up to them to decipher?

Remember, listening to you and trusting you are two different things. Coaching by definition fosters a deeper connection, level of openness and transparency with your team. However, if there’s a lack of trust, if trust has been compromised in any way, if the ground rules for coaching were not clearly established up front, the coaching will not be as effective.

The real danger here is, now the manager runs the risk of assuming that it’s the coaching that does not work, rather than the fact that it is really is a trust issue.

What many managers fail to realize is, that there is strength in vulnerability, not weakness, as many would assume. It is an important component to building trust and strengthening the relationships you have with your team.

Coaches and managers, unlike superheroes, are humans, too, and making sure your humanity and authenticity is clear to your team is an important part of building a deeper level of trust. After all, you can’t fake authenticity.

The good news is, you have the power to rebuild and regain trust in practically every relationship and it all starts with having an open, honest conversation, while setting up the expectations of coaching and the rules of engagement right from the start. You can’t change the rules in the middle or at the end of the game, as that is a sure fire way to instantly erode trust.

Remember, trust and loyalty are earned, not inherited, so become mindful of those things that you need to stay away from that will erode the trust you need for your coaching to succeed and to foster a healthy, open coaching relationship from the start.

Stay tuned for my next post, when I list about twenty different activities and behaviors that managers engage in which compromise trust and your ability to deliver effective coaching that results in improved performance.

Is My Team Uncoachable? The Top Ten Reasons Why Coaching Fails When Managers Attempt to Coach Their Team


“I’ve tried coaching my team. It didn’t work.” Really? Was it the coaching that didn’t work, the manager’s coaching that didn’t work or was it more about how the coaching was delivered that didn’t work? As a manager, there are many things to consider when rolling out a coaching program for your team that will lead to a successful initiative, a mediocre one or a coaching program that will go down in flames.

Since my last book, Coaching Salespeople into Sales Champions, I’ve been spending the majority of my time (every week!) delivering my management coach training programs for both domestic and global organizations. And the more I deliver my program, whether it’s to a team of sales managers who want to learn how to facilitate more effective sales coaching interactions with their salespeople that drives more sales or to a team of executives, VP’s and senior leaders who are in the position where they can provide a deeper layer of support by authentically coaching their management team, the more I find consistencies as to why coaching doesn’t work.

For any company wide coaching initiative to be effective and long-lasting within your organization, there are important obstacles that a manager or internal sales coach needs to address. Rather than do a deep dive into each of these 10 points, leverage this as more of a checklist for you to use before rolling out your coaching program.

If you’ve already attempted to coach your people and have experienced varying degrees of success, do not give up! This checklist can be used for you to diagnose where the breakdown is so that you can recalibrate your coaching efforts and overcome some of the obstacles that may have been outside of your line of vision.

The Top Ten Reasons Why Coaching Fails When Managers Attempt to Coach Their Team

1. Coaching In Your Own Image. “I’ve been doing this for 10 years. I already know the ‘right’ way to sell which has always worked for me. So if I were you, I would do it this way.” Note: Your building robots using this approach, not tapping into people’s individuality.

2. Poor Positioning. How did you set the expectations of coaching? “All the underperformers, please stand up! Here’s your chance to redeem yourself!” Ouch. This “Broken Wing Mentality” (Remedial Coaching) doesn’t create an atmosphere where everyone would want to be coached.

3. Past Experiences. “I’ve already tried to coach my people. It didn’t work.” Well, maybe it’s more about how you tried to enroll them in coaching that didn’t work. Every day, more and more statistics and surveys are showing the R.O.I. that good coaching generates. It’s time to do some self analysis and ask yourself what role you’re playing in this.

4. Inconsistent Coaching and Support. Sure, you may have been excited to coach your team but what message are you sending them when you cancel that coaching session you scheduled with them, regardless of how good a reason you had, your employee is thinking is “I guess I’m/the coaching isn’t a priority/important enough.”

5. No Training. The manager is not trained in coaching. It’s tougher than you think, especially around observation techniques and delivering actionable feedback that drives positive change and measurable results. This leads to two other challenges.

Hollow Coaching. Focusing on the ‘what’ rather than going deeper to uncover the ‘why.’ Managers are good at uncovering what’s going on; you can see that by looking at a monthly activity report. Where managers drop the ball is uncovering why the behavior is going on or the actual reason behind the lack of activity. This often leads to something that many managers experience, which is:
Repetitive Coaching. “Now we’ve already had this conversation five times over the last month. Looking at your activity the problem is you need to make more calls. So, make more calls! Call reluctance you say? Well, you just have to be more resilient.” Can you envision the salesperson walking out of that conversation with a powerful epiphany?

6. Event Based. The coaching is event based rather than culturally based to ensure long-term consistency. No coaching plan – no long term success.

7. The Manager Assumes They Have the Trust of Their Staff. This is a common challenge amongst many teams which breeds the resistance to coaching at the very core. Your experience as a manager is one thing that can inhibit your coaching effectiveness but what about your employee’s experience either with you or their prior manager? What if they had a prior experience that was less than favorable? Has this been addressed? Do your people really and truly trust you? How do you really know? Conversely, maybe the manager doesn’t really want to coach or doesn’t believe in coaching or maybe the manager doesn’t have the full authentic commitment to want to make their people more valuable and truly put them first. This is also felt by your team and will affect the level of trust you can foster.

8. The Manager is Coaching the Wrong People. “I only coach the underperformers and leave the top performers alone.” What a great strategy if you want to send the message that coaching is ONLY for the underperformers, while isolating your top performers. Then we wonder why we’re losing our good people. Everyone wants the attention of their manager but for different reasons and we need to align our coaching with where we can deliver the most value for them, individually.

9. Investing the Right Time With the Wrong Approach or Conversation. I can keep spending time pushing on a brick wall but that wall is never going to move. Just like I can say I’m investing the time coaching but am I truly coaching my people or am I simply doing what I did yesterday and relabeling it coaching? I can tell you that this is probably the biggest challenge I see amongst management teams today. That is, they think they’re coaching but they are not. The role plays and skill practice scenarios that I do during every training event continually support this to be true.

10. Toxic Management Style.
• Reactionary
• No patience. Here’s a tip – there’s no such thing as speed coaching. One of the most valuable parts of coaching is creating a safe place for your people to process and self reflect. You don’t always get that in a five minute interaction and if you rush the coaching process, you are only robbing you and your people of a powerful coaching experience. Remember, just because they don’t ‘get it’ as fast as you do or as fast as you think they should doesn’t make them wrong or less valuable. Honor and respect where each of your performers are regarding their own learning style and path of development.
• Misconceptions of what coaching is from both the manager and the salesperson. Time to even the playing field by uncovering each person’s perception of coaching, creating a universal definition of coaching and then setting the expectations on both sides.
• Managers not modeling it, walking their talk

STUDY: Employee Engagement Ranked As the Most Important Organizational Success Driver: Event This Week!


An unscientific poll of visitors to the EEA portal over the last two months suggests engagement in early phases. More specifically, this poll found that:

• 47% had received at least one survey from their company in the last year; the rest had not;
• Only 32% said their organizations provide them with a dynamic environment that encourages excellence and advancement;
• 51% believe engagement should be measured by customer and employee retention; 31% by revenue and profits, and 17% by employee absenteeism and productivity;
• In terms of what drives people to perform, these respondents ranked, in order: helping the organization achieve its goals and objectives; open and honest communication with management; belief that the organization is a best place to work; compensation and benefits; feeling that one is making a contribution, and rewards and recognition;
• Employee engagement is ranked by these respondents as the most important organizational success driver, followed by customer engagement, and then supplier engagement;
• Only 25% of organizations seriously consider channel partners when making business decisions that affect them;
• 67% of companies think they have no better than ordinary relationships with vendors;
• Respondents said their companies generally did a good job of developing products with customers in mind, and measuring results, and showing commitment, and not as good a job at internal marketing or getting customers to “identify” with their companies.

Given the direct relationship between employee engagement and coaching – as a manager, executive or business owner, your ability to effectively coach your team is what will make the difference between average or mediocre results and securing as well as retaining your position as a leader in your market. Now more than ever, executive coaching and sales coaching for your sales team and management teams is what will truly provide you with your competitive edge.

If you and your organization are interested in learning more about engagement and the impact it will continue to have on your business, then join us June 3-4 at the Doral Arrowwood, Rye Brook, N.Y. (just 10 minutes from Westchester County Airport (HPN) in White Plains, N.Y.)

As a subscriber and reader of my blog, I can offer you a complimentary registration to the upcoming Enterprise Engagement Expo and Conference, which I am speaking at. Simply go to eeaexpo.org, and use the code PF2010 to register to get complimentary conference and exhibit area access. I’ll be speaking on the role of sales leaders in relation to fostering a deeper level of engagement with their people and meeting with clients and potential clients in a “conversation center” at the event where we’d be happy to meet with you as well! (I’ll be there on June 3 only so shoot me an email if you’ll be there and we can meet!)

Understanding how to engage key customers, channel partners, employees and vendors provides a competitive edge for your business and a maybe even a potential boost to your career.

This conference offers a unique introduction to a proven path to business success critical to professionals seeking to improve the performance of their organizations and themselves. The program is designed to help you learn from experts, peers, and leading suppliers about the emerging new of enterprise engagement and how you can profit from it.

Let me know if you’re coming by shooting me an email to info@profitbuilders.com and I’d be happy to meet you there!

Click here for a complete program agenda and to register. Be sure to use code PF2010 to take advantage of this complimentary offer.

VIDEO: Fatal Coaching Mistake. Managers, Share Ideas, Not Expectations


It is a fact that if you’re a boss, manager, or executive responsible for managing people, you are their superior. And, therefore, you have a certain degree of influence over how your staff feels about certain things.

Managers and executives have the power to shut down a conversation or open up a dialogue. Quite often, they don’t realize how much of an influence they have over their staff and how influential they can be without even trying. When a manager takes a strong stand or position and makes a statement like, “Here’s the solution” or “Here’s how it is,” it removes any opportunity for others to contribute a different and potentially better idea.

There’s a difference between sharing an opinion or idea and sharing an expectation. It’s one thing if the manager or boss shares an opinion that allows the dialogue and flow of the conversation to continue moving in a positive, collaborative direction. It’s entirely different when the manager shares an expectation with a strong agenda or ultimatum behind it.

An opinion or idea from the boss opens up further conversation. An expectation shuts it down.

In this video, I discuss this approach managers can take so that you will be more likely to get a response that encourages unfiltered collaboration and multiple contributions.

Why Managers Don’t Ask Better Coaching Questions – Stop Coaching In Your Own Image


A few posts ago, someone posted a fair and relevant question which I thought was important enough to re-post front and center.

It was in reference this post: Coaching Questions Part 3 – Questions To Get People into Action That Drive Desired Results, which you can read here.

Here is her question and my response follows.

“Keith- I’m a huge fan of yours, let me say that first so you don’t get mad at me, but every single one of those questions above 1-12 would infuriate me if I ever had my vp of sales ask any of them. And I would feel dumb asking my reps too! I don’t get it.”

The truth be known, many managers don’t get it – at least not initially; until the blind spot is exposed and placed in their line of vision for them to see. And please keep in mind, their inability to see this blind spot has nothing to do with their acumen, experience, abilities, commitment to their team or intelligence and everything to do with one of the common traps that management has tendency to fall into which is due to the fact that coaching is often counterintuitive.

Here was my response:

Thanks for the comment! Much appreciated. Why would I get mad? Keep your comments coming! I don’t expect everyone to agree with everything I write. Besides, if I post stuff that everyone agrees with, then I’m not doing my job! Just like I told a client today; “If you plan on doing what you did yesterday, aren’t open to challenging your current way of thinking and are able to see every blind spot on your own which is getting in the way of better performance (you can’t self diagnose when you’re in the middle of the game), then what do you need me for?”

Back to your question. I was very mindful when posting these questions that they may not work for everyone and are distinctly positioned for specific situations. As I wrote in this post, “Remember, treat these questions like a buffet. So, take what you like and leave what you don’t. Depending upon your situation and the individual you’re coaching, every question may not work for everyone. Conversely, since we all looking for new and better results, take some of these questions out for a test drive, as you may not know how effective they are until you try them out.”

So, who are these questions for? Well, probably not for your top performer or the person who’s self driven and accountable. These questions are for the salesperson who may be stuck, either in follow through, in their own story and excuses or in taking the necessary actions to better their performance. For the manager, getting on your soapbox and preaching what needs to be done gets old fast and doesn’t work for the long haul.

Which is the point of these questions. So often, managers see the problem, see what needs to change in order to fix the problem and as such, get into the tell mode of dumping the solution on their people. Conversely, these questions find the gap, or what is missing either in the person’s thinking, skills or resources and deepens the level of accountability that every manger is looking to instill, preventing the salesperson from using more creative excuses to justify their performance!

I’m guessing that you personally, (I don’t like to make assumptions) don’t fall into the category of the underperformer? So yes, in that case, these questions certainly would not fit for you.

Conversely, be mindful that, just because they don’t fit for you, doesn’t mean they won’t fit for anyone or for another person on your team. After all, just like in selling, you don’t want to sell the way you buy, that is, instilling your values and decision making process on the customer, assuming they think and process information the same way you do. You also don’t want to coach the way you like to be coached, because then you’re essentially coaching in your own image (building robots vs. respecting each person’s individuality and where they’re at).

Look at the spirit behind each question. I have hundreds of coaching questions that I use, and it’s not only about having the right questions, but when to use them and with whom that makes the difference.

Does this make more sense now? Let me know!