Keith Rosen, MMC
August 29, 2008
By Keith Rosen, MCC

Coaching Salespeople into Sales Champions Lands Two International Rights Deals

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This is pretty neat! My book, Coaching Salespeople into Sales Champions is being translated into a Chinese and Czech version! Below are the details.

Global Rights Deal Announcement for Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen

We are pleased to report a Global Rights Department license for the following title:

Author: Keith Rosen
Title: Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
ISBN/PL: 0470142510/H

Here are some details of the deal:

Rights Licensed: Translation/Simplified Chinese
Licensee: Enterprise Management Publishing House, CHINA

Rights Licensed: Translation/Czech
Licensee: Computer Press. a.s., CZECH REPUBLIC


August 5, 2008
By Keith Rosen, MCC

What Exactly Do You Coach? The Top Ten Things You Can Coach Someone On

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What Exactly Do You Coach?
The Top Ten Things You Can Coach Someone On

I have found that the gap (the space you coach that is the area of opportunity which exists between where the person is now and where they want to be or the result they want to achieve) represents several key indicators or areas of opportunity that you can coach someone on. The opportunities for coaching someone are vast. Here is a detailed list of what you can coach.

1. The Who: Values, passions, standards, boundaries, integrity, and so on.
2. The Attitude: Belief, mindset, philosophy, outlook, or assumptions.
3. The Lesson: What have they learned? Why are the same lessons repeating themselves? Are they getting it?
4. The Ideal Characteristics: The ideal qualities you have defined that encompass a sales leader or manager. (Extroverted, actionable, honest, strong communicator, process driven, accountable, curious, organized, strong integrity and presence, knowledgeable, comfortable disposition, smart, responsive, etc.)
5. The Skill: Is there a missing discipline or one that needs further development?
6. The Activity: Are they engaging in the activities that support their goals?
7. The Strategy: How do they plan to achieve the intended result? What resources are needed?
8. The Commitment: Observe their energy level, consistency, enthusiasm, and motivation.
9. The Communication: The language, dialogue, or communication regarding style, delivery, presence, and disposition.
10. The Relationships: The relationships they have with intangible concepts and feelings as well as with their stories/illusions/assumptions.


July 7, 2008
By Keith Rosen, MCC

Get your FREE copy of my new book, Coaching Salespeople into Sales Champions through Landslide.com

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Thought I’d share with you a way to get my book for free.

Simply attend a short, live online demo of Landslide, a sales workstyle management tool created FOR salespeople BY salespeople to help increase their sales, leverage their time and boost their income. Register now to see how selling using Landslide is different from traditional CRM and SFA solutions. Landslide focuses on helping salespeople and sales teams work most effectively by easily enabling a three-tier sales process complete with selling cycle phases, selling activities in each phase, and the selling tools to complete these activities. At the conclusion of the demo, Landslide will ship you a free copy of Coaching Salespeople into Sales Champions!

PLEASE NOTE: This offer is only available for shipment to addresses in North America.

Keep in mind, no demo no book. But hey, it’s a free copy. Here’s more information.


June 24, 2008
By Keith Rosen, MCC

P7 - THE SEVEN TYPES OF MANAGERS

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With all the efforts those who are managed, the mass, put forth in a regal and often last valiant attempt to salvage a once positive work environment, at the core of every unhealthy working environment is the toxic boss, manager or supervisor that breeds it. All roads go back to the manager. And if the manager isn’t willing to change, then it’s a safe bet that in the end, nothing will.

That’s why to impact long lasting change, managers need to upgrade their style and approach to managing their people.

Throughout my years of coaching managers, business owners and executives, I’ve been able to identify seven types of managers. Using these seven types of managers as examples, identify the critical competencies necessary to become an effective coach. It all starts with the way we communicate. Which one best describes you or your boss?

1. The Problem-Solving Manager
This boss is task-driven and focused on achieving goals. These problem solvers are constantly putting out fires and leading by chaos. The paradox here is this: It is often the manager who creates the very problems and situations that they work so hard to avoid. Continually providing solutions often results in the lackluster performance that they are working so diligently to eliminate.

2. The Pitchfork Manager
People who manage by a pitchfork are doing so with a heavy and often controlling hand: demanding progress, forcing accountability, prodding and pushing for results through the use of consequence, threats, scarcity, and fear tactics. This style of tough, ruthless management is painful for people who are put in a position where they are pushed to avoid consequences rather than pulled toward a desired and collective goal.

3. The Pontificating Manager
These managers will readily admit they don’t follow any particular type of management strategy. Instead, they shoot from the hip, making it up as they go along often generating sporadic, inconsistent results. As a result, they often find themselves in situations that they are unprepared for. Interestingly, The Pontificating Manager thrives on situations like this. Often adrenaline junkies themselves, these managers are in desperate need of developing the second most essential proficiency of a coach: masterful listening. The Pontificating Manager is the type of manager who can talk to anyone and immediately make people feel comfortable. This character strength becomes a crutch to their leadership style, often blinding them to the need to further systemize their approach. As a matter of fact, the only thing consistent about these managers is their inconsistency.

4. The Presumptuous Manager
Presumptuous Managers focus more on themselves than anything else. To them, their personal production, recognition, sales quotas and bonuses take precedence over their people and the value they are responsible for building within each person on their team. Presumptuous Managers often put their personal needs and objectives above the needs of their team. As you can imagine, Presumptuous Managers experience more attrition, turnover, and problems relating to managing a team than any other type of manager. Presumptuous Managers are typically assertive and confident individuals. However, they are typically driven by their ego to look good and outperform the rest of the team. Presumptuous Managers breed unhealthy competition rather than an environment of collaboration.

5. The Perfect Manager
Perfect Managers possess some wonderful qualities. These managers are open to change, innovation, training, and personal growth with the underlying commitment to continually improve and evolve as sales managers, almost to a fault. This wonderful trait often becomes their weakness. In their search for the latest and greatest approach, like Pontificating Managers, Perfect Managers never get to experience the benefit of consistency. This manager is a talking spec sheet. Their emphasis on acquiring more facts, figures, features, and benefits has overshadowed the ability of Perfect Managers to recognize the critical need for soft skills training around the areas of presenting, listening, questioning, prospecting, and the importance of following an organized, strategic selling system. Perfect Managers rely on their vast amount of product knowledge and experience when managing and developing their salespeople. Because of this great imbalance, these manager often fall short on developing their interpersonal skills that would make them more human than machine.

6. The Passive Manager
Also referred to as Parenting Managers or Pleasing Managers, Passive Managers take the concept of developing close relationships with their team and coworkers to a new level. These managers have one ultimate goal: to make people happy. While this is certainly an admirable trait, it can quickly become a barrier to leadership efforts if not managed effectively. Although wholesome and charming, this type of boss is viewed as incompetent, inconsistent and clueless often lacking the respect they need from their employees in order to effectively build a championship team. You can spot a Passive Manager by looking at their team and the number of people who should have been fired long ago. Because all Passive Managers want to do is please, they are more timid and passive in their approach. These managers will do anything to avoid confrontation and collapse holding people accountable with confrontation and conflict.

7. The Proactive Manager
The Proactive Manager encompasses all of the good qualities that the other types of managers possess, yet without all of their pitfalls. Here are the characteristics that this ideal manager embodies, as well as the ones for you to be mindful of and further develop yourself.

The Proactive Manager possesses the:

<li>Persistence, edge, and genuine authenticity of the Pitchfork Manager</li>

<li>Confidence of the Presumptuous Manager</li>

<li>Enthusiasm, passion, charm, and presence of the Pontificating Manager</li>

<li>Drive to support others and spearhead solutions like the Problem-Solving Manager</li>

<li>Desire to serve, respectfulness, sensitivity, nurturing ability, and humanity of the Passive Manager</li>

<li>Product and industry knowledge, sales acumen, efficiency, focus, organization, and passion for continued growth just like the Perfect Manager</li>

The Proactive Manager is the ultimate manager and coach, relying on their newly developed skills, mindset that every manager needs to develop in order to build a world class team.

If you happen to have missed the book launch, my new book, Coaching Salespeople into Sales Champions has several chapters dedicated to these manager types and how you can transition into the Proactive Manager. You can even download a few chapter excepts here.


April 22, 2008
By Keith Rosen, MCC

Coaching Salespeople into Sales Champions Makes #1 Best Seller

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Get Coaching Salespeople into Sales Champions and Get $2,431.35 of Additional Materials From Today’s Top Business Leaders.
Details Here

In just 72 hours, my new book Coaching Salespeople into Sales Champions (34% off: $19.77, Hardcover) made #1 on Amazon’s Best Seller List! Due to the overwhelming response, I decided to extend a grace period for this special offer to receive these bonus materials until Friday, May 2, 2008.

If you’re responsible for coaching or managing anyone, especially salespeople, this book will help you make the transition from manager to coach by developing the missing discipline of leadership – executive sales coaching. Most managers have never been trained to manage, let alone coach effectively. Discover a tactical coaching system for managers, business owners, coaches and executives – anyone who wants a proven and powerful method to coach and develop true champions.

There’s a huge bonus offer if you buy the book now—33 other authors and companies are generously giving away their ebooks, videos, audios and other valuable tools.

The book by itself is a great value considering you can get it for 34% off. Additionally you can get $2,431.35 of valuable materials from some of the greatest business minds around such as Dr. Tony Alessandra, Zig Ziglar, Tom Hopkins, Jim Cathcart, Jill Konrath, Ben Mack, Dave Lakhani, Bob Kantin, Michael Nick, CanDoGo.com, SalesDog.com, Landslide, Salesopedia.com, Salesconx, SalesHQ.com, SalesGravy.com and more, but you have to order before midnight, May 2 to get these extra resources. It’s like getting a library of powerful resources for every area of your life and career.

This offer was graciously extended once so don’t miss out a second time. Full details click here.

Get Coaching Salespeople into Sales Champions and tons of extra materials from today’s top business leaders. Email your receipt to newbook@profitbuilders.com to receive your bonus package.

Order the book here.


April 21, 2008
By Keith Rosen, MCC

Coaching Tip From the Sidelines: Ask Your Employees How They Want To Be Coached – Set the Expectation

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How do we uncover internal drive? By using one of the most valuable tools as a coach – asking more and better questions. To uncover each person’s internal drive, schedule one to one meetings with each member of your team and invest the time asking questions to uncover what is important to them. Listen to their responses and ask more questions as you uncover what they most want.

Here are some suggested questions you can use during your one to one meetings in order to tap into a person’s internal drive, while uncovering exactly how you can best coach and manage them.

  1. What do you want to be doing that you aren’t currently doing?

  2. What areas do you want to strengthen, improve or develop?

  3. What is most important to you in your life/career? (What does a successful career/life look like?)

  4. What are the three most important things you would like to accomplish right now?

  5. What is your action plan to achieve those goals?

  6. What do you need that’s preventing you from reaching those goals?

  7. How can I best support you to achieve these goals? (Uncover how each employee wants to be managed and supported.)

  8. How can I best manage you and hold you accountable for the results you are looking to achieve?

  9. How can I hold you accountable in a way that will sound supportive and won’t come across as negative or micro-managing?

  10. How do you want me to approach you if you don’t follow through with the commitments you make? How do you want me to handle it? What would be a good way to bring this up with you so that you will be open to hearing it?

Questions will assist your employees in uncovering what internally motivates them based on their beliefs and values, so they can access their own energy to achieve it. You are also uncovering the style of management they respond to best. Moreover, you are setting up the expectations on both sides as to what to expect from one another. It certainly beats using your energy to push or stimulate interest or action based on your assumptions or beliefs based on what may work for you.

If you rely on pushing to get someone into action, they won’t move unless you’re there to push. It’s more effective to help them articulate what they want so they can begin to self-motivate.

The real benefit of getting this is that empowering people by tapping into their internal drive doesn’t drain your energy. Pushing for results is exhausting.

Get more coaching tips from Coaching Salespeople into Sales Champions.


April 18, 2008
By Keith Rosen, MCC

Coaching Tips From the Sidelines: Make Acknowledgment Unconditional, Measurable and Specific

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Tips From the Sidelines: Make Acknowledgment Unconditional, Measurable and Specific


Communicate from Abundance Rather Than From Scarcity

What do people want most in their career? Statistics show that people want the positive reinforcement and acknowledgement that lets them know they are doing a good job.

The number one issue people have in the workforce today is, “Will I be valued and will I have a job in the future?” You want the people who are working for you to want to be there. Otherwise, what do you think they are going to spend their time doing?

Yet what do managers do to acknowledge their people’s value and appease their concerns? Instead, managers focus more on the problems coming at them rather than on their team’s achievements or solutions to drive continued, sustainable growth; continually putting out fires and jumping from one problem to the next.

The byproduct of acknowledgement is you build morale which breeds the type of culture that you are looking to create. Ask yourself, do you get acknowledged for something on a daily basis? Chances are, if you have not been the recipient of consistent, positive and authentic praise, then you may be conditioned that acknowledgment is not all that critical or effective. After all, we’ve learned from our predecessors. Just ask yourself, how often do you authentically acknowledge people on a daily basis?

Why don’t we praise our employees enough? Why are we so stingy with our acknowledgement? What are we afraid might happen? Do we feel that we only have a limited supply of acknowledgment and we don’t want to use it up?

Oh I can see it now. Here’s the visual, You are in your office one day and one of your salespeople comes over to you and says, “I just want you to know that I’ve noticed you are taking more time and interest in my work and with the positive reinforcement I’m getting around my behavior that’s generating some worthwhile results, I’m getting the sense that you are appreciating what I’m doing here more and more. Well, I just want you to know that you are making me feel just too good about myself and the company so, this has just got to stop!”

While this is an obvious exaggeration, the real truth is, we don’t acknowledge others more often because we either don’t know how to and are a bit reluctant to do so, are afraid if we acknowledge people too much they’ll start to slack off, simply don’t think it’s really all that important or we are afraid that it won’t come across as genuine.

They key to using positive reinforcement and acknowledgment as a powerful, motivating tool is to use it authentically, measurably and unconditionally, rather than issuing generic blanket and hollow statements of praise that sound like, “Good work!” Instead, recognize when something specific has occurred. Notice what the person did or how they have grown and praise them for who they are and who they are becoming.

General recognition such as, “I love the work you’re doing” or “You did a great job,” is not enough. It can actually backfire to work against you if the person you’re delivering the acknowledgement to feels it’s either inauthentic, conditional, a manipulative strategy or believes you have your own agenda attached to it. That’s why when you give genuine, honest acknowledgement; make sure it’s specific and measurable.

Be as specific and as measurable as you can be with your praise. Reinforce a behavior, activity, change, mindset or technique that you noticed which made a profound impact on their success and the results they’ve achieved. By acknowledging a specific behavior, the person knows what to reinforce and do the next time they tackle that task. In essence, you are reinforcing best practices while they’re doing it.

Here are three examples:

“You really demonstrated your ability to effectively follow up with Mary Johnson, the last sale you made. Your persistence, the way you specifically approached the conversation with Mrs. Johnson and the steps you took when honoring your selling system turned that volatile prospect into a happy customer. This is certainly an accomplishment to feel proud of.”

“I really appreciate you honoring this deadline and turning this proposal around for me so quickly, even with all of the other priorities that are on your plate. Your work through this process is a testament to your commitment to doing what it really takes to effectively manage an overwhelming workload.”

“I knew you could do an exceptional job on managing that new project and getting the team involved in completing it-and you proved me right! There were many opportunities to lose your cool or dump this project on to someone else but you maintained a positive attitude and a steadfast work ethic. I just want you to know I truly admire that in you and your commitment to see this through to completion.”

If your appreciation of a person’s efforts is truly authentic and sincere, you have the power to make an employee’s day. Besides, how else do your employees know if they are doing a great job? When they don’t hear about problems?” I have yet to hear about someone who left an organization because they were appreciated too much.

Since your people know the behavior to reinforce, your recognition will further sharpen their ability to self-generate results and solutions on their own rather than continually run to you.

Get more coaching tips from Coaching Salespeople into Sales Champions.


April 17, 2008
By Keith Rosen, MCC

Barriers to Coaching a Sales Team: #8 and 9-Full Accountability and Competitive Managers

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72 Hour Special Book Event April 15 – 17. Ends Tonight.

Barrier Eight: Full Accountability
If you want to become powerful, hire a powerful coach. It’s a simple, yet highly effective strategy. If you want your salespeople to be powerful, you need to be a good role model for them. As you evolve, so does your team. Consider this truth: Your team is a reflection of you. If you’re not prepared to be 100 percent accountable for the success and failure of your team, if you skirt accountability in any way, if you lack professionalism or proficiencies in certain areas, your team will reflect these weaknesses. If you choose to evolve, so will your salespeople. If you want a world-class sales team, you have to become a world-class executive sales coach.

Barrier Nine: Competitive Managers
The most effective leaders develop other leaders. They encourage their people to perform as well as they do—even better. That is the sign of a true master and the real testament of a great manager. But what if the manager perceives his coworkers and subordinates as a threat? What if the manager is driven strictly by ego, the need to prove himself and his worth? What if this manager thinks he has survived only by keeping a competitive distance from his peers and salespeople? I’ve known managers who don’t share their tools and best practices with their salespeople for fear their salespeople will outdo them. These are likely to be inferior managers who will seek to selfishly leverage the coaching relationship in a way to better themselves and their position rather than for the betterment of their sales team.

Get the book 37% off and hundreds of dollars worth of additional materials here.


By Keith Rosen, MCC

Annihilating the Albatross of Leadership

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72 Hour Special Book Event April 15 – 17

Great managers realize that one of their key roles is to maximize the productivity of their team and ensure they are operating at peak performance. The consequences of not having your sales team live up to their potential are severe: a decrease in sales, lower morale, higher turnover, and client attrition. Additionally, there’s the stress every manager feels from the added workload each time there’s a vacancy in a position, sales that need to be made, and territories that have to be covered.

Now, compound this challenge with the additional responsibility managers often have. Aside from being responsible for the production and development of their sales team, some managers are often responsible for hitting their own sales numbers and production goals.

With long work hours, deadlines, and personal responsibilities, something gets sacrificed. As such, managers find that developing, coaching, and retaining their staff takes a back seat to the problems and challenges that arise daily. Even with their best intentions, managers don’t often have the time and resources needed to effectively coach their staff or a strategy to identify and develop the essential skills and core characteristics needed to become a masterful coach. As a result, morale and productivity suffer.

Through the eyes of a salesperson, this lack of attention and support translates to a feeling of isolation. Quite often salespeople believe that management simply doesn’t care, won’t take the time to work with them, or simply isn’t available. This environment becomes the perfect breeding ground for high attrition and deteriorating performance.

What is management’s fundamental problem that proliferates dismal results, inefficiency, and failure? While most managers may have the theory down, they struggle to convert these leadership principles into actionable, measurable steps and a process that can be duplicated consistently. Coaching Salespeople into Sales Champions cracks the code and solves the most pressing issues that plague most managers today. This book makes it possible for any manager, business owner, or executive to develop the missing discipline of leadership: coaching.

Most leadership programs train in ideology rather than in developing a core competency or skill. Nothing more gets accomplished other than identifying another great concept in leadership, an overanalyzed theory, or an attribute the greatest leaders possess. Although they are sound principles, they’re devoid of a specific, measurable process and a practical application that generates the results you seek. With a team of salespeople to manage, objectives to reach, and expectations to meet, you need measurable results fast!

Increased global competition, a rapidly changing marketplace, and less face time with customers and employees are forcing companies to reevaluate their selling and leadership strategies. With more business conducted across various communication platforms and more sales teams operating in a virtual environment, these managers question how proficient they can be at managing their team at a distance—especially since they have never been shown how to do so effectively. Managers do not always have the luxury of calling a face-to-face meeting and instead find themselves supporting, coaching, and managing their people over the telephone. Developing and strengthening your telephone coaching skills becomes essential to leveraging your competitive edge or you’re bound to get left behind.

Top leaders know that in order for their people to live their fullest potential every day, they need someone in their corner supporting them throughout the process. As such, a growing need for a proven, long-term solution that can be rapidly deployed to continually develop and retain top talent while maximizing new business opportunities has sparked the evolution of this new kind of manager: the executive sales coach.


** 72 Hour Special Book Event Ends Thursday April 17

Purchase my new book, Coaching Salespeople into Sales Champions on these specific days only, April 15, 16 and 17 and enjoy access to hundreds of dollars worth of additional materials from Dr. Tony Alessandra, Zig Ziglar, Tom Hopkins, Jim Cathcart, Jill Konrath, Dave Lakhani, Bob Kantin, Dr. Rick Kirschner, CanDoGo.com, AllBusiness.com, SalesDog.com and more. Look at the resources you get here.

Remember, this time sensitive event ends April 17 at midnight.

Get the book 37% off and hundreds of dollars worth of additional materials here.


By Keith Rosen, MCC

Barriers to Coaching a Sales Team: # 6 - No Judgment? #7 -Anyone Can Manage, Not Everyone Can Coach

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72 Hour Special Book Event April 15 – 17. Ends Tonight.

Barrier Six: Confidentiality and No Judgment? Sure, Boss!

Lets get right to what you’re thinking. Your role as supervisor or boss presents some inherent problems with coaching that need to be addressed head on.

Given the parameters, guidelines, and principles necessary to be a masterful coach, trust is critical to make the connection. After all, if your employees can’t trust you as their manager, forget even trying to coach them. Coaching requires an elevated level of trust that transcends the superficial trust between employees and management.

And what if some of your salespeople already have a problem with you as their boss and now you’re going to try and coach them? How does that get handled? Do you think any of your employees are going to just come out and say that? Think again.

As a result, this relationship could quickly turn into more of a mentoring rather than a coaching relationship. This is a major reason why companies bring in an expert coach from the outside who doesn’t have any direct ties to the company as a manager would.

Barrier Seven: Anyone Can Manage, Not Everyone Can Coach

“I’m really not cut out to be a coach.” The hard fact is there are managers who want to be coaches, managers who need to be coaches, and managers who shouldn’t be coaches, and probably shouldn’t be managers, either.

Companies that force all managers into a coaching role make a costly assumption that all of their managers would actually make great coaches, just like every college athlete should automatically make the pros. The rules work the same. Desire, attitude, ability, and skill will always be the formula for becoming a successful coach, or athlete. Then there is the mistake of pushing managers to do something they don’t want to do. Managers can easily sabotage their own coaching efforts, and in the end, corporate may learn the wrong lesson: “I guess our internal coaching program didn’t work.”

Get the book 37% off and hundreds of dollars worth of additional materials here.


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