Keith Rosen's Executive Sales Coaching Blog on Selling, Leadership, Management

A Cold-Calling Conundrum: If You’re Not Passionate About What You’re Selling, How Can Your Prospect’s Be?

Jun 1, 2009 Cold Calling Tips, How To Close The Sale, Prospecting, Cold Calling and Networking, Sales Coaching, Sales Training, Videos, cold calling

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Salespeople wear their emotions on their sleeve. As such, your prospects will sense your reluctance or fear. A prospect wants to do business with a salesperson that’s excited about what they have, not someone who is struggling to promote their product or service.

Rather than a sign of conviction, this can be construed as a sign of doubt or uncertainty. If you’re not convinced that what you have to offer is important enough to make a call, then how can you expect your prospects to get excited about what you have to offer? This will sabotage your cold-calling efforts, cultivating an unhealthy relationship from the start.

From: The Complete Idiot’s Guide to Cold Calling

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