The Executive Sales Coach: Keith Rosen’s Sales Blog and Business Blog On Selling, Leadership, Managing Your Team, Business and Life » Mistake #8. Do you use excuses to mask your failures?

The Top 10 Most Common Mistakes in Selling:

Do you wish that your selling strategy and efforts to earn more customers were more rewarding for you? It will be if you avoid falling into these top 10 common pitfalls in the New Year.

Mistake #8. Do you use excuses to mask your failures?

Sure, we are real good at coming up with a million reasons why the customer didn’t purchase from us. But all we really need is to come up with just one reason why they will buy the next time. Excuses aren’t helping you the next time you run into a similar challenge. Look at a failed sales attempt as an opportunity to begin again more intelligently. What can you do the next time you run into that similar problem? By anticipating and preparing your presentation around certain objections, you have the ability to shift from overcoming objections to actually preventing them from arising.