Keith Rosen's Executive Sales Coaching Blog on Selling, Leadership, Management

VIDEO: The Initial Objective of A Cold Call – Find The Fit Early Or Waste Precious Selling Time

Nov 20, 2009 Sales Coaching, Sales Training, Videos, cold calling, sales tips, tele-sales, telesales

Think about the intention or the end result of your prospecting efforts. Rather than focusing all of your energy on making the sale, first determine if there’s a good fit between you, your prospect, and what you are selling.

Instead of feeling that the intention of prospecting is to get a sale, provide a demonstration, submit a proposal, or schedule an appointment, the initial intention of prospecting is to determine if there’s a fit worth pursuing.

While this may sound a bit strange, closing the sale and earning the business of a prospect is not your initial goal. Instead, your primary objective is to determine whether you and your prospect are a good fit.

Here’s a video I did on cold calling that I recently produced with a great new company I’d like to introduce to you that’s offering some free and valuable advice to home businesses and career minded professionals. That company is Home Business Brains. Click on the “read more” link below for the video.

Homebusinessbrains.com offers a complete spectrum of small business information, designed to move you through a step by step process that will help you implement key strategies to build a successful business.

I volunteered my time to be part of this small business expert community which truly serves small business owners and entrepreneurs, whether starting out or already up and running.

The amazing part of HomeBusinessBrains.com is all the experts volunteered their time to give real-world use-it-today information, at a time where it’s never been more important to be of service to our communities.

Right now HomeBusinessBrains.com is offering a Free Sneak Preview with over 100 videos of leading small business experts… Including me. Over 65 Small Business Content Subjects with Complete Information You Can Use today!

To support them in their launch, I’ll be sharing a sneak peak to several videos that I did with them over the next week. So sit back, tune in and enjoy! I look forward to your comments and hearing how these videos have motivated you to achieve better results today.

You can check out more of my videos at this first of its kind Multi-Media Educational Hub for Small Business Entrepreneurs here or click above to start watching today’s feature video that I did for them.

Tags: cold call, cold calling, Sales Coaching, Sales Training, telesales